Steady Power Wire Art Instalasi Seni by Inception Cultural and Creative Co., Ltd

Steady Power Wire Art Instalasi Seni by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Seni Halus dan Pemasangan Seni Competition Category.

GangsaSeni Halus· 2022

Steady Power Wire Art Instalasi Seni

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

A' Design Award Gangsa Winner in Seni Halus Category

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Colors

The Design

About Steady Power Wire Art Instalasi Seni

Seni Wayar Kuasa Stabil ialah sebuah instalasi seni yang dicipta untuk pameran ulang tahun sebuah syarikat. Instalasi ini menggunakan wayar tembaga yang dibekalkan oleh pengeluar wayar dan kabel elektrik untuk membentuk garis besar sebatang pokok besar yang melambangkan syarikat tersebut. Lima adegan kehidupan seharian terbentang dari pokok itu: sebuah gerai bubur, sebuah meja makan, sebuah kereta api, sebuah kuil, dan sebuah mercu suar. Pencahayaan yang berubah-ubah serta naratif audio mengiringi bentuk-bentuk wayar tersebut, manakala bayang-bayang wayar terpancar di dinding dan siling. Karya ini meliputi keluasan 281 meter persegi dan menggambarkan bagaimana elektrik menyokong kehidupan seharian yang biasa.

The Recognition

About the A' Design Award Gangsa

Steady Power Wire Art Instalasi Seni ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Steady Power Wire Art Instalasi Seni diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Steady Power Wire Art Instalasi Seni memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the TAYA Group 65th anniversary exhibition Steady Power, the artist Zxin Li takes copper wires from TAYA Electric to outline the huge tree that symbolizes the TAYA group. Stemming out from the tree, are five daily scenes of ordinary life: the porridge stall, the dining table, the train, the temple, and the beacon. Showing how TAYA infiltrates the daily life people on this island.
Dimensions & Packaging: Site: Huashan 1914 Creative Park W5-1 building, Floor: 1F, Dimensions: 281 square met ers, Target Audiences: brand customers, TAYA Group business partners, and art enthusiasts.
Tags: Wire Art Exhibition, Inception, Steady Power Wire Art, ZXin, TAYA Group
Production Technology: When we were commissioned by the TAYA Group for a branding exhibition, we thought of the ordinary and hidden but ubiquitous and essential qualities of wires and electricity provided by the TAYA Group, and have decided to represent the group with the equally ubiquitous, essential, and strong tree that supports the daily life of people. The material used are actual copper wires provided TAYA Electric Wire & Cable.
Research: The exhibition is not only for the general public to understand TAYA as a brand, it is also made to showcase the brand to its possible clients. Therefore, the design is focused on expressing the history, the convenience, the importance, and the relationship between the audiences and electricity.
Inspiration: When “uncertainty” is the only certain thing on this land,
TAYA Electrics supported our everyday life like strong tree roots, sending steady powers and electricity to all corners of the country.
No matter sunny or rain, it was always there to connect everyone's life.
The TAYA Group 65th anniversary linear exhibition Steady Power tells a narrative of “stable everyday life”, telling stories with the usually hidden wires that transfers the power and electricity.
Project Duration: The exhibition started at 2020.08.08 and ended at 2020.08.16, it was held at Huashan 1914 Creative Park.
Operation Flow: The wire arts were paired with the change of lighting and audio narration, turning the installation into an interactive and immersive experience; the alternating shadow of the wires on the walls and the ceiling gives the installation a richer visual, and the audio gives the audiences a more well-rounded understanding of the TAYA Group as a brand.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd