Treasure Box Chocolate Kotak Harta Karun Coklat by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Makanan, Minuman dan Seni Kulinari Competition Category.
BesiSeni Kulinari· 2022
Treasure Box Chocolate Kotak Harta Karun Coklat
by Mutian Yu
Client: Savannah College of Art and Design
A' Design Award Besi Winner in Seni Kulinari Category
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- Verified Award Winner
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The Design
About Treasure Box Chocolate Kotak Harta Karun Coklat
Kotak Harta Karun Coklat adalah gabungan coklat yang dibungkus dalam bentuk kotak harta karun. Bungkusan ini mengandungi lima jenis coklat yang berbeza, bersama-sama dengan kacang, cranberi kering, biskut, gula-gula jeli dan gula-gula meletup. Setiap coklat juga berbentuk seperti kotak harta karun kecil, jadi apabila dibuka, ia akan mendedahkan isian yang berbeza. Kotak ini berukuran 331.5 dengan 71.5 dengan 58 milimeter dan dihasilkan dengan proses kotak hadiah bertaraf tinggi yang merangkumi pembuatan plat, pencetakan pada kertas pembalut, rawatan permukaan dan pemasangan. Tujuannya adalah untuk meraikan detik-detik kecil yang penuh kegembiraan.
The Recognition
About the A' Design Award Besi
Treasure Box Chocolate Kotak Harta Karun Coklat ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Treasure Box Chocolate Kotak Harta Karun Coklat diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Treasure Box Chocolate Kotak Harta Karun Coklat dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
- Dimensions & Packaging
- 331.5mm*71.5mm*58mm
- Tags
- Snacks, Interaction, Fun
- Production Technology
- High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
- Design Challenge
- The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
- Research
- Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
- Inspiration
- By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
- Project Duration
- The project started in September 2019 and finished in November 2019 in Savannah, the United States.
- Operation Flow
- Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
- Image Credits
- Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.
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