City Ambassadors School Identiti Jenama Tipografi by Tanya Dunaeva

City Ambassadors School Identiti Jenama Tipografi by Tanya Dunaeva is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

PerakGrafik· 2022

City Ambassadors School Identiti Jenama Tipografi

by Tanya Dunaeva

Client: Tanya Dunaeva

A' Design Award Perak Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #126443

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About City Ambassadors School Identiti Jenama Tipografi

Kisah-kisah menarik tersembunyi di sebalik setiap selekoh jalan lama dan adalah mustahil untuk mengaitkan Bandar dengan mana-mana satu set minimum simbol yang boleh dikenali. Semasa mengkaji bandar itu, duta masa depan menemuinya semula, seperti pelajar menemui buku asas di sekolah. Untuk pembinaan identiti, penyelesaian tipografi telah dipilih, berdasarkan prinsip eklektikisme tipografi: skrip Negara Lama, diselangi dengan skrip kursif dan fon yang boleh dikenali oleh artis avant-garde. Skema warna adalah laconic-cerah merah.

The Recognition

About the A' Design Award Perak

City Ambassadors School Identiti Jenama Tipografi ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. City Ambassadors School Identiti Jenama Tipografi diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. City Ambassadors School Identiti Jenama Tipografi ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.
Dimensions & Packaging: Design can be fixed at any staff
Tags: Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin
Production Technology: The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media
Design Challenge: It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized
Research: The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia
Inspiration: Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design
Project Duration: The Project was accomplished during the Summer 2021 in Moscow
Operation Flow: Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on
Team Members: Leonid Slavin - tutor
Dmitry Chernogayev - curator