Reka bentuk Xiaoxiancao Uncang Teh oleh Jin Zhang ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2022

Xiaoxiancao Uncang Teh

oleh Jin Zhang

Klien: Xiao xian cao

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

13,959

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #126463

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Xiaoxiancao Uncang Teh

Melalui kajian tentang asal usul uncang teh, pereka bentuk menentukan cerita dalam Dinasti Tang, dan mengambil minuman teh dengan lengan menutup mulut sebagai ekspresi visual utama untuk memberitahu lebih ramai orang mengenali dan menyukai teh dengan cara yang lebih menarik. Di bahagian belakang, mudah difahami "teh" digunakan untuk menyampaikan kategori dan meningkatkan rasa kualiti. Uncang teh kecil menggunakan beg aluminium foil dengan bungkusan kecil bebas, yang mudah untuk dibawa dan diminum oleh pengguna.

Pengiktirafan

Mengenai A' Design Award Gangsa

Xiaoxiancao Uncang Teh ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Xiaoxiancao Uncang Teh diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Xiaoxiancao Uncang Teh memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensi & Pembungkusan: Box size285mm*100mm*35mmPackage content3g*10
Tag: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Teknologi Pengeluaran: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Cabaran Reka Bentuk: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Penyelidikan: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspirasi: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Tempoh Projek: It will be designed in August 2020 and put on the market in September 2020
Aliran Operasi: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Ahli Pasukan: Designer:Jin Zhang