Essence Anting-anting by Masoud Serati Nouri

Essence Anting-anting by Masoud Serati Nouri is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Barang Kemas Competition Category.

GangsaBarang Kemas· 2022

Essence Anting-anting

by Masoud Serati Nouri

Client: Gemod’art

A' Design Award Gangsa Winner in Barang Kemas Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Essence Anting-anting

Essence ialah anting-anting yang diilhamkan oleh hubungan manusia sebelum dan selepas pandemik koronavirus. Bentuk utamanya berbentuk sfera, dengan garisan yang bergerak merentasi permukaan dan bersilang antara satu sama lain. Garisan-garisan ini mengelilingi sebiji mutiara putih yang separuh tersembunyi, melambangkan intipati kehidupan. Garisan-garisan tersebut kemudiannya berakhir pada mutiara-mutiara kecil berwarna gelap yang kontras, sebagai rujukan kepada jarak sosial. Sebuah loket berasingan, sepanjang 20 mm, tergantung di bawah sfera tersebut. Reka bentuk ini dimodelkan menggunakan perisian, dihasilkan melalui pencetakan 3D dan tuangan terus, manakala mutiara-mutiaranya dipasang secara tangan.

The Recognition

About the A' Design Award Gangsa

Essence Anting-anting ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Essence Anting-anting diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Essence Anting-anting memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The spherical shape of the design inherently has the power to attract the viewer, in which the movement and intersection of the lines on it creates a stronger connection, which his relationship is strengthened by the presence of a semi-hidden pearl and small visible pearls with a contrasting color and a pendant separated from the design.
Dimensions & Packaging: The general shape of this design can be made in any size and of course in a size that the earrings do not bother the user, and also the length of the pendant is 20 mm and the length of 10 prongs for small pearls are 5 mm.
Tags: corona virus, earrings, life, human connections, social distancing
Production Technology: This design’s modeling was done using the Matrix software, which 3D printing technology was sued to make it in the first stage, and then direct casting. In the final stage, pearls are placed manually.
Design Challenge: The main challenge and goal of this project was to create an everlasting work with the concept and view that is correct and consistent with its time, which shows the situations and relationships of human life in the period of the outbreak of Corona virus, which years later will be mentioned.
Research: The designer's involvement and influence from the corona outbreak, as well as the influence from the circumstances of the people and the unprecedented number of incidents and casualties, led to the fact that among all the related incidents and issues of human social communication and comparing it with before and after the Corona virus outbreak, lead to creation of this idea and work.
Inspiration: The life before and after the outbreak of the Corona virus as the world's main topic has been the inspiration of this work.Before the Corona virus all the people were communicating with each other while after that connection between people was weakened and the social distance between them occurred where even the essence of human life beings was broken, leadingly everyone sank into their own.
Project Duration: The ideation of the design and it's design started at the fastest possible time in early April 2021 and on May 10,2021,it was completed in Iran and the city of Tabriz.
Operation Flow: The continuity of the lines of the work from the pendant to the movement on the spherical surface and enclosing the white pearl as a precious gem of life and finally stopping the lines when turning them into small pearls with dark and contrasting color, delivers the idea and purpose of the design to the audience.
Image Credits: Image #1:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #2:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #3:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #4:Illustrator, Pouya Hosseinzadeh, Render, 2021
Image #5:Illustrator, Pouya Hosseinzadeh, Render, 2021