Staom Jewelry Interior Butik Barang Kemas by Rong Zeng

Staom Jewelry Interior Butik Barang Kemas by Rong Zeng is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2022

Staom Jewelry Interior Butik Barang Kemas

by Rong Zeng

Client: Xad

A' Design Award Gangsa Winner in Dalaman Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry Interior Butik Barang Kemas

Staom Jewelry adalah reka bentuk dalaman butik barang kemas meliputi keluasan 200 meter persegi dengan ketinggian siling kira-kira 3 meter. Reka bentuk ini berasaskan idea bahawa berlian dan alam semesta sama-sama melambangkan keabadian. Pengunjung melalui sebuah koridor, pintu masuk di hujung laluan dan kawasan bercermin, dalam satu turutan yang menggambarkan perjalanan dari bumi menuju ke angkasa. Keluli tahan karat bercermin, marmar hitam bercermin, cat seni simen dan keluli tahan karat berlukis digunakan. Pantulan cermin dan bentuk tidak sekata mengurangkan rasa kehadiran dinding serta menjadikan ruang ini kelihatan tanpa sempadan.

The Recognition

About the A' Design Award Gangsa

Staom Jewelry Interior Butik Barang Kemas ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Staom Jewelry Interior Butik Barang Kemas diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Staom Jewelry Interior Butik Barang Kemas memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui