Poly Conghua Pusat Jualan by 10 Degrees Design

Poly Conghua Pusat Jualan by 10 Degrees Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

EmasDalaman· 2022

Poly Conghua Pusat Jualan

by 10 Degrees Design

Client: 10 Degrees Design

A' Design Award Emas Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #126931

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poly Conghua Pusat Jualan

Poly Conghua ialah sebuah pusat jualan yang terletak di daerah pinggir bandar Guangzhou. Ruang dalamannya meliputi 1013 meter persegi. Reka bentuknya berasaskan buah laici, iaitu buah tempatan Conghua, serta elemen segi tiga pada tapak dan bangunannya. Sebuah instalasi seni laici yang besar menandai pintu masuk dan memandu pengunjung ke dalam ruang tersebut. Instalasi, struktur dan perabot selanjutnya meneruskan tema yang sama. Bahan-bahan yang digunakan termasuk logam bersadur, resin, kulit, marmar dan gentian akrilik. Matlamatnya adalah untuk menggabungkan budaya tempatan dengan reka bentuk dalaman moden.

The Recognition

About the A' Design Award Emas

Poly Conghua Pusat Jualan ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Poly Conghua Pusat Jualan diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Poly Conghua Pusat Jualan mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the memory of a litchi, what the project designer wants to do is not only a space with sales function, but also a humanistic ecological network with Conghua local characteristics. Combined with the characteristics of litchi fruit and architectural concepts, it is displayed in the overall space furnishings. When you are in it, you can see more humanistic thoughts and life emotions beyond the physical images in your walk, interaction and experience. "Litchi", a unique landmark art installation, its concept and memory are the genes that designers hope to inject into space design.
Dimensions & Packaging: 1013㎡
Tags: Sales Center, Business, exhibition, office
Production Technology: decoration: plated metalThe manta ray decoration: resin and automotive paintThe wall lamp: metal and LEDThe sofa: wooden and density boards, leather finishing, fabric finishing, sponge and metalThe stool: leather finishing, sponge and metalThe carpet: acrylic fibersThe round table: marble andMetal.
Design Challenge: Traditional humanities need to be combined with modern aesthetics to resonate. Against the background of appearance, the combination of interior decoration makes us feel the touch and breath like litchi pulp.
Research: The project is located in the suburb of Guangzhou, which has a long history. Although it is underdeveloped, it has a strong cultural atmosphere. Litchi is extracted as the entry point to modernize it, which is just combined with the local humanities and improve the sense of living level.
Inspiration: As a specialty of Conghua where the project is located, the litchi with sharp touch is related to the unique triangular elements of the project site and buildings, connecting the small fruit with the large buildings and spatial experiences of customers. When they enter into the space in the shape of a litchi, it seems that they are peeling off its shell to feel its touch and smell its fragrance: the evocative full touch and sweet smell.
Project Duration: Guangzhou, May 2019.
Operation Flow: The litchi model at the entrance takes us into this litchi town. The atmosphere with humanistic characteristics brings a sense of intimacy. Entering it, artistic installations, architectural structures and decoration all carry this humanistic thought and life emotion
Team Members: 10 Degrees Design
Image Credits: 10 Degrees Design