Zhen Hao E Pembungkusan Makanan Anjing by Yuchen Han

Zhen Hao E Pembungkusan Makanan Anjing by Yuchen Han is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2022

Zhen Hao E Pembungkusan Makanan Anjing

by Yuchen Han

Client: Ningbo Xuanmengzhi Trading Company Ltd.

A' Design Award Besi Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #126938

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhen Hao E Pembungkusan Makanan Anjing

Zhen Hao E ialah siri pembungkusan untuk makanan anjing dan snek anjing. Reka bentuk ini mengambil inspirasi daripada budaya Cina dengan menggambarkan anjing sebagai maharaja purba dari pelbagai zaman. Di China, pemilik anjing sering digambarkan sebagai pegawai yang berkhidmat untuk haiwan peliharaan mereka, dan idea ini membentuk ilustrasi yang digunakan. Watak anjing kartun menunjukkan kumpulan saiz, membezakan anjing bersaiz kecil daripada anjing bersaiz sederhana dan besar. Warna yang berbeza membezakan makanan anjing daripada snek, supaya keseluruhan rangkaian produk mudah difahami. Kertas kitar semula, kertas bergelombang serta beg kerajang aluminium turut digunakan.

The Recognition

About the A' Design Award Besi

Zhen Hao E Pembungkusan Makanan Anjing ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Zhen Hao E Pembungkusan Makanan Anjing diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Zhen Hao E Pembungkusan Makanan Anjing dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensions & Packaging: 28.5*21cm
20*30cm
20*36cm
23*40cm
Tags: Dog food, Oriental style, Package Design, Cartoon Dog
Production Technology: Recycled paper, corrugated paper, aluminium foil bag.
Design Challenge: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Research: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiration: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Project Duration: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Operation Flow: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.