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Wu Xing Pembungkusan by Siwei Lai

Wu Xing Pembungkusan by Siwei Lai is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.


PerakPembungkusan· 2022

Wu Xing Pembungkusan

by Siwei Lai

Client: Huyu

A' Design Award Perak Winner in Pembungkusan Category

24,642

Verified Award Winner

Verify Award Status for #127379

Colors

The Design

About Wu Xing Pembungkusan

Siri karya Wu Xing menggunakan haiwan sebagai interpretasi dan dikategorikan sebagai lima unsur mengikut ciri-ciri mereka. Untuk menekankan kitaran simbiosis dalam Wu Xing, pereka bentuk telah menambah matahari terbit dan matahari terbenam dalam setiap ilustrasi, mewakili permulaan dan pengakhiran hari. Kotak lukisan merupakan pembangunan struktur utama, mempamerkan suasana mewah dan klasik. Daripada kotak berbentuk buku hingga terbentang menjadi struktur pembungkusan yang berfungsi sebagai rak paparan tersendiri. Dalam struktur pakej istimewa ini, setiap kad dapat dipamerkan sepenuhnya.

The Recognition

About the A' Design Award Perak

Wu Xing Pembungkusan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Wu Xing Pembungkusan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Wu Xing Pembungkusan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The painting box is the main structure development, showing a sense of hardcover and classic. From the book-shaped box to the unfolding to the packaging structure that independently becomes the display rack. In this special package structure, each card of this work “Wu Xing“ can be fully displayed.
Dimensions & Packaging
Outer box size: W18×L27×H4 cm; The size of the display stand after unfolding: W53×H22.5×D9 cm
Tags
Visual Identity, packaging structure, printed matter
Design Challenge
In order for the cards to be fully displayed at one time and to reduce the volume during packaging and transportation. We tested and adjusted many times to have been carried out on the display of the packaging and the folding structure.
Research
Our research included: 1. Communications with the client. 2. Defined the tone and manner of the brand 3. Structural packaging design, test, and revise the structure. 4. Visual design.
Inspiration
This work “Wu Xing“ presents a series of works that categorize these five elements according to their characteristics, and from my own perspective to use animals as a representative interpretation. Among them, in order to emphasize the cycle of gram and symbiosis in the five elements, I added the sunrise and the sunset in each illustration, representing the beginning and the end of the day.
Project Duration
The project started in January 2021 and finished in April 2021, in Taichung City, Taiwan.

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