Live and Let Live Reka Bentuk Pameran by Inception Cultural and Creative Co., Ltd

Live and Let Live Reka Bentuk Pameran by Inception Cultural and Creative Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2022

Live and Let Live Reka Bentuk Pameran

by Inception Cultural and Creative Co., Ltd

Client: Inception Cultural & Creative Co., Ltd

A' Design Award Gangsa Winner in Dalaman Category

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Colors

The Design

About Live and Let Live Reka Bentuk Pameran

Live and Let Live adalah sebuah pameran mengenai haiwan terancam, dipersembahkan dalam ruang seluas 127 meter persegi di Guangzhou. Pameran ini memaparkan adegan-adegan menarik beruang kutub, monyet hidung pesek, panda merah, koala dan burung shoebill. Patung-patung haiwan tersebut diperbuat daripada kadbod kitar semula. Pemasangan interaktif memperluaskan tema alam sekitar ini. Sebuah jongkang-jongkit besar meletakkan manusia di satu sisi dan haiwan di sisi yang lain, dan jongkang-jongkit itu akan senget apabila pengunjung berdiri di atas penimbang yang terletak di tengah-tengahnya. Matlamatnya adalah untuk meningkatkan kesedaran mengenai kepupusan spesies.

The Recognition

About the A' Design Award Gangsa

Live and Let Live Reka Bentuk Pameran ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Live and Let Live Reka Bentuk Pameran diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Live and Let Live Reka Bentuk Pameran memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Live and Let Live Exhibition invites the environmentalist artist Laurence Vallières to re-created lively scenes of endangered animals such as the polar bears, snub-nosed monkeys, red pandas, koalas, and shoebills. While the audiences see them as if they were thriving in their natural habitat, in real life they are already being placed behind museum glasses; as a memory, as a record, and as how the future generation would see them.
Dimensions & Packaging: Location: Guangzhou Taikoo Hui Site Dimension: 127 square meters
Tags: LIVE AND LET LIVE, Born From Nature Bond with Nature, Laurence Vallières, Taikoo Hui Guangzhou, the gone zoo
Production Technology: Every aspect of the Live and Let Live exhibition is designed promote environmental friendly ideas. From the concept, the chosen artist, the artworks, the interactive installations, to even the materials are all consistent with the theme. For example, Laurence Vallières, the artist invited to create for this exhibition is most known for creating large scale animal sculptures with recycled cardboards.
Design Challenge: The most challenging part of this project is the balance between the amount of information and entertainment; too much entertainment, the installation loses the message it tries to convey, and too much information bores the audiences. When brainstorming, Inception came up with a lot of ways in which these important information of endangered animals can be easily feed to the audiences, and was actually successful in doing so; the installation was included in multiple school trips, and there were elementary school children submitting environmental protection proposals to us after seeing the installation.
Research: LIVE AND LET LIVE is a commissioned installation created by Inception. Dedicated to creating both original IP and client cases, we have been working on transboundary issues related to art, entertainment, music, ad media industries. Thus, when we were commissioned by Taikoo Hui (Guangzhou) Development Company Limited under the Swire Group to create an installation in the mall, we thought of the ongoing and increasingly severe crisis of endangered animals, and decided to raise awareness on this issue. Through immersive and interactive experience, the audiences is not only fed the information, but can involve themselves completely into this topic.
Inspiration: At this very moment, we are experiencing the sixth extinction, and this time, human has become the meteor that is causing it. As more and more animals are being listed as endangered animals, we wish to convey a pro-environmental message to the audiences through this exhibition.
Project Duration: The exhibition started at 2020.06.26 and ended at 2020.08.02, it was held at Taikoo Hui Guangzhou
Operation Flow: There are a few interactive installations in this exhibition. The huge interactive see-saw representing the balance of nature has human and animals sitting on the opposite ends. It tilts when an audience stands on a scale in the middle.
There are also interactive technologies that allows the audience to understand each endangered animals better.
Image Credits: All Images: Inception Cultural & Creative Co., Ltd