Bay Kedai Runcit Kosmetik by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

BesiDalaman· 2022

Bay Kedai Runcit Kosmetik

by SIG Design

Client: Sephora

A' Design Award Besi Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #127738

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Bay Kedai Runcit Kosmetik

Jalur hitam dan putih ikonik Sephora digunakan sebagai fokus visual untuk membimbing aliran orang dan membawa pengalaman pengguna yang lebih baik. Ilusi optik dan komposisi linear gelombang membentuk teluk Sephora, menghasilkan pengalaman visual yang berbeza. Garisan pada lajur hitam dan putih dilanjutkan ke bahagian dalam ruang, sekali gus membentuk panduan visual semula jadi.

The Recognition

About the A' Design Award Besi

Bay Kedai Runcit Kosmetik ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Bay Kedai Runcit Kosmetik diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Bay Kedai Runcit Kosmetik dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sephora is known as the global authority on cosmetics retail, hoping to give customers free access to the full range of products. The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. Since the store is located in Houhai area of Nanshan District, Shenzhen, the concept of Bay was added to echo its location.
Dimensions & Packaging: The project space is 424 ㎡.
Tags: cosmetics retail space, bay, stripes, consuming experience
Production Technology: Desktop research and Market research were adopted to understand the requirement of target customers and competitors.
Design Challenge: While designing the space artistically with memory points and allow consumers to easily access consumer goods at the same time.
Research: Methods: Internet research, offline market research of the similar category
Results and Insights: The same category of brands and spaces have a homogenization trend, which is hard for customers to distinguish between different brands. Then we explore the location as our concept to strengthen the bond with customers.
Inspiration: Because the store was located in the Houhai area of Nanshan, Shenzhen, the concept of the bay was added to echo its location. The iconic black and white stripes of Sephora are extended into the space to form a natural visual guide. And use the ceiling shape of the space to extend the lines to the floor bricks. The optical illusion and the linear composition of waves form a Sephora bay, creating a different visual experience.
Project Duration: The project started in Jan 2019 and finished in May 2019.
The project located in the mixc, 2888 Keyuan South Road, Nanshan District, Shenzhen.
Operation Flow: /
Team Members: Creative director：Lei Gao
Interior design：Lei Gao, Ya Wang
Rendering：Weizhou Jiang
Image Credits: Image #1-image #5 Photographer ：Lerong Huang