Fantasy Factory Kedai Runcit by SIG Design

Fantasy Factory Kedai Runcit by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

EmasDalaman· 2022

Fantasy Factory Kedai Runcit

by SIG Design

Client: Nayuki

A' Design Award Emas Winner in Dalaman Category

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Verified Award Winner

Verify Award Status for #127744

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Colors

The Design

About Fantasy Factory Kedai Runcit

Kilang fantasi dengan pembakar di tapak sebagai titik jualan teras, menyepadukan sektor teh, runcit, hadiah IP dan bar untuk mencipta kedai kilang pelbagai fungsi. Konsep reka bentuk FTY diekstrak daripada Kilang. F bermaksud Fair. Untuk aliran besar orang dan kategori produk yang kaya, ruang itu dirancang mengikut cara pasaran. T bermaksud Masa. Warna kedai diekstrak daripada perubahan warna langit, membayangkan perubahan masa sehari. Y merujuk kepada Anda (pelanggan). Anda yang berbeza dalam cermin dilanjutkan kepada peranti interaktif berbilang dimensi.

The Recognition

About the A' Design Award Emas

Fantasy Factory Kedai Runcit ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Fantasy Factory Kedai Runcit diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Fantasy Factory Kedai Runcit mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fantasy factory of Nayuki is located in Shenzhen, With on-site baking as the core selling point, it integrates tea, retail, IP gifts, and bar sectors to create a multi-functional factory store that provides baking, leisure, tasting, and experience.
Dimensions & Packaging: Project area is 1100m²
Tags: multifunctional space, factory store, retail, fair, baking
Production Technology: Many market research was carried out about target market and similar retail stores.
Design Challenge: a.The manufacture and installation of the Bar ceiling.
b.How to integrate different functional areas (baking, tea, bar, retail, gift area) in the design and show them in the full-time business model.
Research: Type of Research: Market research
Research Objectives: different types of factory store, retail store
Methodology: desktop survey , site visit
Insights: since there are many traits of the brand, we choose 4 traits: rich product categories, big area, full time period, large flow of people to present.
Inspiration: The idea FTY was extracted from factory. F stands for Fair. For large flow of people and rich product categories, the space was planned in the way of a market.T stands for Time. Inspired by the SKY series of photography by ERIC CAHAN, the color is extracted from the color changes of the sky, implying time changes of a day. Y refers to You (customers). To emphasize the relationship between customers and Nayuki Space. Different You in the mirror is extended to the multi-dimensional interactive device.
Project Duration: The project started in May 2019 in Shenzhen and finished in November 2019 in Shenzhen.
Team Members: Creative director：Ray Lee
Interior design：Jiajia Wu
Rendering：yinhui Gu, Hongrong Zhang
Project management：Jing Lee
Image Credits: Image#1-Image#5 photographer: Nayuki, 2019