Blue Frog Bar Dan Restoran by SIG Design

Blue Frog Bar Dan Restoran by SIG Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

BesiDalaman· 2022

Blue Frog Bar Dan Restoran

by SIG Design

Client: Blue Frog

A' Design Award Besi Winner in Dalaman Category

19,467

Verified Award Winner

Verify Award Status for #127951

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Blue Frog Bar Dan Restoran

Blue Frog menyediakan makanan panggang dan koktel. Reka bentuk itu diperlukan untuk menunjukkan ciri-ciri budaya Amerika moden. Untuk mewujudkan ruang terbuka dan lapang untuk memenuhi situasi sosial yang berbeza, maka pengguna boleh menikmati pengalaman menjamu selera yang menyeronokkan. Budaya 100 syot yang unik membawa keseronokan dan cabaran kepada pelanggan. Oleh itu, bar adalah pusat visual untuk menghantar keseronokan ke seluruh ruang. Pelbagai bahan, bentuk berbilang lapisan dan hiasan seni diguna pakai untuk mencipta ruang yang berkualiti tinggi.

The Recognition

About the A' Design Award Besi

Blue Frog Bar Dan Restoran ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Blue Frog Bar Dan Restoran diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Blue Frog Bar Dan Restoran dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Blue Frog is providing grilled food and cocktails. The design needs to show modern American cultural features. Create an open and free space to meet different social situations, then consumers can have an enjoyable dining experience. The unique 100 shots culture brings excitement and challenge to customers. Therefore, the bar is the visual center to transmit excitement to the entire space. Various materials, multi-layered shapes and art decoration are adopted to create a high-quality space.
Dimensions & Packaging: The project area is 404 sqm.
Tags: restaurant, bar, Modern American, artworks
Production Technology: Desktop research and on-site market research.
Design Challenge: The shopping mall where the project is located is very crowded and competition is fierce. Competitor shops are located in the upper reaches of the flow, and the cost of store decoration is high. How to attract consumers' attention while strictly controlling costs is a big challenge.
Research: Type of Research: Internet research, offline market research of competitors.
Research Objectives: Blue frog, other western restaurants and bar, and stores in the same shopping mall.
Participants: Chunhai Du, Honghui Shen
Insights: Young people would like space which can meet their demands of various social situations. The brand has [100shots]wall to make the connection with customers.
Inspiration: Blue Frog is a western food brand with typical American culture. But the brand image is aging and cannot attract young consumers. Through market research and brand culture analysis, SIG Design extended the concept to: enjoyable，exciting and quality. In order to build an open space that meets many social situations and pass the excitement of 100 shots spirit, a variety of materials, shapes and artworks are utilized to create a quality space.
Project Duration: The project located in Nanjing IST started in July 2020 and finished in December 2020.
Operation Flow: /
Team Members: Creative director: Ray Lee
Interior designers: Chunhai Du, Honghui Shen
Graphic designers:Fangting Zhong
Rendering: Yinhui Gu
Image Credits: Image #1-#5 photographer: Nick Sing