Tralock Fungsi Utama: Pembungkusan Kunci by Bakhtiyar Baimurzayev

Tralock Fungsi Utama: Pembungkusan Kunci by Bakhtiyar Baimurzayev is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Tralock Fungsi Utama: Pembungkusan Kunci

by Bakhtiyar Baimurzayev

Client: Bakhtiyar Baimurzayev

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

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Colors

The Design

About Tralock Fungsi Utama: Pembungkusan Kunci

Teks Buku: Tralock ialah pembungkusan yang direka untuk kunci beg bagasi perjalanan. Kotak ini berbentuk seperti beg bagasi kecil, yang mengaitkan pembungkusan secara langsung dengan tujuan produk tersebut. Nama ini menggabungkan perkataan travelling (perjalanan) dan lock (kunci), dan huruf o dalam logo direka berbentuk lubang kunci. Struktur ini mempunyai dua lapisan. Teras blister memegang kunci dan anak kunci pada kedudukannya, manakala lapisan kadbod membawa reka bentuk cetakan. Potongan mati (diecut) membolehkan pembeli melihat produk di dalamnya. Warna-warna terang mencerminkan tema perjalanan dan membantu pembungkusan ini tampil menonjol.

The Recognition

About the A' Design Award Gangsa

Tralock Fungsi Utama: Pembungkusan Kunci ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Tralock Fungsi Utama: Pembungkusan Kunci diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Tralock Fungsi Utama: Pembungkusan Kunci memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tralock is a travel suitcase lock.
The packaging was created starting with the name and ending with the design of the packaging itself. It was created to stand out from the standard locks that do not have much design and to attract the attention of the buyers. The name is a mix of travelling and lock. The design itself is directly related to its purpose, it is made in the form of a suitcase.
Dimensions & Packaging: Width 100 mm x Depth 25 mm x Height 143 mm
Tags: packaging design, box, professional, travelling, lock
Production Technology: The box is made of two layers, the first is blister core to fix the lock and the keys inside, and the second one is a cardboard to show the design itself.
Design Challenge: The main challenge was to combine the design idea of the "suitcase" with the product, while keeping the simplicity of packaging assemblance.
Research: The market research was carried out to create brand concept that would stand out among the competitors and draw attention of the potential buyers. Together with this, iconographic elements were created and thought out to represent the travelling theme.
Inspiration: The task was to do something extraordinary with a packaging that manufacturers do not usually design.
The main idea is simple. Traveling is something that brings emotions, moments and bright colors to people's lives. The execution of the design in these colors conveys this idea in a full way. All elements are thought in a travelling style, and the letter "o" in the logo in a form of lock hole.
Project Duration: Duration: September-December, 2020
Location: Kazakhstan
Operation Flow: The box as a whole is a simple and straightforward travel element. The inner part of the blister fixes the product itself, the lock and the key, while the whole structure is made in the way that the consumer can see the product through the diecut. The blister layer is glued to the cardboard layer and when collecting the box, the consumer gets the feeling that he is holding a small suitcase in his hands.
Patents: Copyrights belong to Bakhtiyar Baimurzayev
Team Members: Bakhtiyar Baimurzayev
Image Credits: All images Credits to Bakhtiyar Baimurzayev