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Dahua Jardin De Longchamp Ruang Dalaman Pusat Jualan by Cima Design

Dahua Jardin De Longchamp Ruang Dalaman Pusat Jualan by Cima Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.


PerakDalaman· 2022

Dahua Jardin De Longchamp Ruang Dalaman Pusat Jualan

by Cima Design

Client: Cima Design

A' Design Award Perak Winner in Dalaman Category

Colors

The Design

About Dahua Jardin De Longchamp Ruang Dalaman Pusat Jualan

Dahua Jardin De Longchamp ialah sebuah pusat jualan di Shanghai, China, yang direka bentuk berdasarkan tema impian zaman kanak-kanak. Warna biru Klein dan putih digabungkan di seluruh ruang untuk menghasilkan kesan visual yang harmoni. Pemasangan buih putih di pintu masuk membuka laluan peredaran yang mengalir, dan bentuk lengkung digunakan sebagai ganti sudut tajam untuk melindungi kanak-kanak. Sebuah arca besar dan sofa biru bulat digunakan bagi kawasan rundingan. Kawasan model hartanah menempatkan skrin LED dan pemasangan zirafah. Kawasan aktiviti untuk kanak-kanak mengambil inspirasi daripada langit, cerita dongeng dan lautan.

The Recognition

About the A' Design Award Perak

Dahua Jardin De Longchamp Ruang Dalaman Pusat Jualan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Dahua Jardin De Longchamp Ruang Dalaman Pusat Jualan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Dahua Jardin De Longchamp Ruang Dalaman Pusat Jualan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The LED screen at the property model area satisfies the basic function of display. A flexible and lively giraffe installation beside it pops its head out, adding playfulness to the space.
The resting area is in tune with the overall design style. The space is strewn with cute artworks, which echo the colorful life in fairy tale.
In the kids' activity area, the designer uses the three elements of sky, fairy tales and ocean. Cartoon elements and modern elements are combined and reinterpreted here.
Dimensions & Packaging
With the design theme of childhood dream, the project shapes a fantastic dreamland that brings everyone here back to the childhood. A series of sculptures and installations related to the theme are integrated into the space. Several small concepts such as Dream Seeking Tour, White Dream, City of Sky and Dream Corridor are connected and form the spatial theme. Upon entering the space, people are accompanied with an illusion of traveling through time and space and spontaneously immersed in it.
Tags
Sales Center, Childhood dream, Arc shape, Bubble elements, Castle
Production Technology
Klein blue and white colors are perfectly matched, producing harmonious visual effects. The striking Klein blue becomes the visual focus of the whole space, while the white shade injects purity into it.
Design Challenge
Almost all fairy tales involve unconstrained aesthetic taste and infinite imagination, which help to improve spatial vibe with details. Distinct from angular and cold design expressions, arc shape can better protect kids. The round form of castle visually presents a circular space, appearing like a dream castle in the West. The dramatic division of light and shadows realizes a sensory experience that interweaves solidness and void. All of above are challenges faced by this project.
Research
Participants: Yang Ting, Yu Meiling, Yan Linan, Ning Mengshi, Du Xinrui
Inspiration
The designers unfolded a guided tour of fairy-tale scenes, and explored the wonderful world in the eye of kids. With a series of fantastic scenes, the space is turned into dreamland that brings people back to childhood.
The designers integrated children's favorite bubble elements into all areas, at which well-arranged ball installations were dispersed and connected. The creative combination of circles and matrixes help build a castle for both adults and children to explore the unknown world.
Project Duration
Started in April, 2020;
Completed in August, 2020;
Location: Lane 36, Jinqiu Road, Baoshan District, Shanghai, China
Operation Flow
The overall space adopts a large area of light tones and adds bright Klein blue. Based on it, we integrate the theme concept of childhood dream into the space. The concept is rhythmically injected by flowing circulation routes. A group of white bubble installations at the entrance takes people to a childhood dream journey. The large sculpture and the round sofa in Klein blue in the negotiation area endow the space with both fun and functions.
Team Members
Chief Designer:Yang Ting;
Finishing Design:MOD;
Decoration Design:CIMA, Yang Ting, Yu Meiling, Yan Linan, Ning Mengshi
Image Credits
Ye Chunhui

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