The Heaven Lost Fungsi Utama: Pembungkusan Lilin by Chan Yiu Chung

The Heaven Lost Fungsi Utama: Pembungkusan Lilin by Chan Yiu Chung is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.

BesiPembungkusan· 2022

The Heaven Lost Fungsi Utama: Pembungkusan Lilin

by Chan Yiu Chung

Client: Tai Tung Jewellry Box Mfy.Ltd

A' Design Award Besi Winner in Pembungkusan Category

10,078

Verified Award Winner

Verify Award Status for #128131

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The Heaven Lost Fungsi Utama: Pembungkusan Lilin

Teks Buku: The Heaven Lost ialah kotak pembungkusan yang direka untuk lilin wangi. Tema grafiknya diilhamkan oleh mitologi Eropah dan menggambarkan tuhan-tuhan yang sedang mencari sesuatu yang hilang dari syurga. Ilustrasi lukisan tangan ini disambung merentasi semua sisi kotak, memberikan penampilan lama dan menjemput pelanggan untuk memusingkan kotak tersebut. Percetakan hitam putih mengekalkan reka bentuk yang kemas. Strukturnya adalah kotak atas dan bawah yang ringkas dengan ukuran 83 mm lebar, 83 mm dalam dan 102 mm tinggi. Kotak ini diperbuat daripada kertas Munken Lynx 240gsm, iaitu kertas lestari tanpa salutan dalam warna putih semula jadi.

The Recognition

About the A' Design Award Besi

The Heaven Lost Fungsi Utama: Pembungkusan Lilin ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. The Heaven Lost Fungsi Utama: Pembungkusan Lilin diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. The Heaven Lost Fungsi Utama: Pembungkusan Lilin dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Dimensions & Packaging: Width 83 mm x Depth 83 mm x Height 102 mm
Tags: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Production Technology: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Design Challenge: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Research: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Inspiration: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Project Duration: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Operation Flow: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Patents: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Team Members: Designer: Yiu Chung CHAN
Image Credits: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021