Qinjianguo Pembungkusan Serbuk Ubi Keladi by Dongcheng

Qinjianguo Pembungkusan Serbuk Ubi Keladi by Dongcheng is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Qinjianguo Pembungkusan Serbuk Ubi Keladi

by Dongcheng

Client: Qinjianguo

A' Design Award Gangsa Winner in Pembungkusan Category

9,600

Verified Award Winner

Verify Award Status for #128478

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinjianguo Pembungkusan Serbuk Ubi Keladi

Qinjianguo ialah reka bentuk pembungkusan untuk serbuk ubi keladi jenis batang besi. Produk ini mengikut kitaran penanaman selama sepuluh tahun, di mana tanah dibiarkan berehat dan hanya satu musim ubi keladi ditanam setiap dekad. Ubi keladi yang ditanam dalam tanah sedemikian menyerap nutrien yang kaya, dan isinya diproses terus menjadi serbuk. Kotak ini berukuran 120 kali 120 kali 150 milimeter. Grafiknya membentuk simbol visual angka sepuluh, dibina daripada burung layang-layang pada musim bunga, riang-riang pada musim panas, kerja pertanian pada musim luruh, pokok sedar pada musim sejuk, serta petani yang sedang membajak. Imej ini menggambarkan musim-musim sepanjang dekad tersebut.

The Recognition

About the A' Design Award Gangsa

Qinjianguo Pembungkusan Serbuk Ubi Keladi ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Qinjianguo Pembungkusan Serbuk Ubi Keladi diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Qinjianguo Pembungkusan Serbuk Ubi Keladi memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Iron stick yam is a perfect example of Eastern food nourishment culture. In China, many yams are planted for a season every year. The quality of yams declines, compromising the nutritional value of the yams. We built this product of “Ten-year Planting Cycle Yam Powder”. It takes a decade to cultivate the land, and only one season of yam is grown every ten years. Yam farmed in such fertile and robust land to absorb rich nutrients. The iron stick yam pulp is directly made into powder.
Dimensions & Packaging: 120mm x 120mm x 150mm
Tags: Creative Yam powder packaging design
Design Challenge: How to use the design to embody the cultivation of yams in this 10 years of waiting and persevering, how farmers constantly improve the soil quality, persevering for 10 years, what has the land gained? What did yams gain? What can consumers get from yams?
Research: We will wait 10 years, 10 years of effort, with visual performance, let the consumer perception. Many consumers have been shocked by the idea of a quarter of yams after 10 years of hard work, and the products have been selling well.
Inspiration: On the current market, most yams are planted for a season every year. 10, represents the planting cycle of the land is ten years. In this cycle, no crops are farmed on the land. The yams grown on this land ten years later are extremely nourishing. We take elements from swallows in springs, cicadas in summers, busy farming in falls, cedars in winters, and plowing farmers, turned into a visual symbol of "10" to show the season change in the decade, and depict them on the delicate box.
Project Duration: The project was launched in Zhengzhou in April 2020, completed in Zhengzhou in July 2020.
Team Members: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU
Image Credits: Designer : BIN LIU
Designer :JONNY WANG
Illustrator：JIE WU