Reka bentuk Fragrance Gallery Reka Bentuk Dalaman Runcit oleh Yuan Jiang and Chen Song ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.
PerakDalaman· 2022
Fragrance Gallery Reka Bentuk Dalaman Runcit
Klien: SODA Architects
Pemenang A' Design Award Perak dalam Kategori Dalaman
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #128567Reka Bentuk
Mengenai Fragrance Gallery Reka Bentuk Dalaman Runcit
Galeri Wangian ialah ruang dalaman runcit untuk sebuah jenama minyak wangi di Beijing, meliputi keluasan 314 meter persegi. Ruang ini disusun sebagai sebuah galeri seni dan bukannya sebagai kedai konvensional. Pintu masuknya dibina daripada kira-kira 5,000 botol minyak wangi terkitar semula, membentuk struktur media yang berubah warna siang dan malam. Di dewan utama, permukaan melengkung sepanjang 20 meter memaparkan unjuran digital tekstur minyak wangi serta maklumat tentang sejarah dan bahan mentah. Reka bentuk ini menggabungkan elemen visual, bunyi, bau dan interaktif, serta membimbing pengunjung melalui lawatan berpandu sendiri.
Pengiktirafan
Mengenai A' Design Award Perak
Fragrance Gallery Reka Bentuk Dalaman Runcit ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Fragrance Gallery Reka Bentuk Dalaman Runcit diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Fragrance Gallery Reka Bentuk Dalaman Runcit ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- The design concept of the media space is not simply to integrate multimedia into the planning of the space but more to explore new approaches to design. The fragrance retail space is ultimately presented as an art gallery, breaking the traditions of the sales environment. SODA offers customers a multi-dimensional experience of fragrance through visual, auditory, olfactory senses, and interactive experiences.
- Dimensi & Pembungkusan
- 314 Square Meters
- Tag
- Media space, Media integrated store, Digital installation, Fragrance gallery
- Teknologi Pengeluaran
- The primary material of the media entrance is the brand's perfume bottles. This entrance is constructed of around 5,000 recycled perfume bottles. The bottles perform an implicit reflection of the brand's image and a surprise to the customers. Ultimately, the used perfume bottles represent a memory, an emotion, an experience, and a sensual connection between users and the brand.
- Cabaran Reka Bentuk
- How to reasonably design the experience circulation and create a reasonable tour rhythm was the key in our design process.
The challenges we tackled are
How to invite customers to settle down and get to know the products,
How to guide people to participate in the interaction,
How can surprises discovery continue,
How to promote guests to take pictures and share
The final showroom meets the above requirements and at the same time achieves a promising communication result. - Penyelidikan
- We studied the display methods of various perfume stores and the experience of museums, in accordance with the brand's characteristics of subverting tradition and fashion. We designed an exclusive experiential space for the brand, guiding consumers to understand the history and product characteristics during the exhibition and self-guided tour, contributing to the improvement of product sales.
- Inspirasi
- This project made a breakthrough in the design of tangible smell experience. Unlike the traditional commercial spaces, whose primacy were visual experience at scale, VIVINEVO fragrance art gallery focus on the customers smell experience, which brought up the following questions,
How to provide an olfactory experience,
How to combine smell and vision and,
How to provide sensory experiences other than smell and vision. - Tempoh Projek
- The project started in August 2019 and finished in October 2020 in Beijing.
- Aliran Operasi
- The entrance,
SODA language,a physical pixel installation.
The designer collected 5000 perfume bottles and made a media structure out of them. The entrance is turned out into a colors-changing media that keeps rendering the atmosphere day and night.
The main hall, a 20m length irregular curved surface with digital projection. The projected changing perfume texture renders the atmosphere of the space. The projected information adds another layer on the texture and the exhibition, delivering the related knowledge of perfume to the customers, such as history and raw materials. - Ahli Pasukan
- Lead Designer: Jiang Yuan and Song Chen
Space and Digital Design Team: Chen Fei - Kredit Imej
- Video Artist: Wang Ying
Photo Credits: Chen Xiyu
Video：He Hui
Ditaja
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