Grassy Premiados Pembungkusan Kopi oleh Dimitri Lociks

Reka bentuk Grassy Premiados Pembungkusan Kopi oleh Dimitri Lociks ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

PerakPembungkusan· 2022

Grassy Premiados Pembungkusan Kopi

oleh Dimitri Lociks

Klien: Grassy Caffè

Pemenang A' Design Award Perak dalam Kategori Pembungkusan

25,991

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #128993

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Grassy Premiados Pembungkusan Kopi

Grassy Premiados ialah reka bentuk pembungkusan untuk kopi istimewa Brazil. Kotak ini mempunyai bentuk organik dan modular yang diilhamkan oleh biji mahogani, biji kopi dan lengkungan seni bina moden Brazil. Bentuk modular ini membolehkan penyusunan bertindan dan paparan yang tersendiri di atas rak. Kotak ini diperbuat daripada kadbod dengan laminasi matte, penerapan panas dan cetakan monokrom. Kopi ini disimpan dalam beg plastik dengan injap yang melindungi biji kopi daripada oksigen. Label pelekat dalam filem logam menutup kotak dan membawa maklumat produk, yang membolehkan penyesuaian pantas pada kos yang rendah.

Pengiktirafan

Mengenai A' Design Award Perak

Grassy Premiados Pembungkusan Kopi ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Grassy Premiados Pembungkusan Kopi diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Grassy Premiados Pembungkusan Kopi ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Grassy Premium packaging was designed to allow a high impact visual display on shelves, at an affordable cost and easy to assemble, adding value to award-winning Brazilian coffees. Its organic shapes are also modular, which allows for stacking and a very differentiated way of displaying on shelves and showcases. The packaging also features an adhesive label solution, which allows for quick and varied customization of the packaging.
Dimensi & Pembungkusan: The assembled package is 20 centimeters wide, 14 centimeters high, and 14.5 centimeters deep.
Tag: package, Brazilian coffee, biomimetic, bio design,
Teknologi Pengeluaran: The Grassy Premium packaging has two moments, the box was developed to be produced in large batches, to amortize the investment in graphic finishes with higher cost and added value, while the labels are manufactured on demand, in short runs. The box was designed to ensure high perceived value at a low cost. We use cardboard, matte lamination, hot stamp, and monochrome printing. The labels are made of metallic BOPP film with special printing and cutting. The coffee, as it needs special protection against oxygen and other external agents, is protected in a plastic bag with valve.
Cabaran Reka Bentuk: The main challenge was to make a paper packaging that had an exceptional aesthetics, but was functional, modular and easy to use. The solutions started from a design approach inspired by nature, observing formal solutions, modulation and visual appeal in mahogany seeds and coffee beans. Another difficulty was to reconcile a very organic design with requirements of economic and productive viability. In this sense, we work together with suppliers, testing materials, printing and assembly solutions that enabled packaging with high perceived value, but low production cost.
Penyelidikan: The project started from a briefing interview, where the client's demands were defined. We then started market research that revealed the need for a more innovative approach to designing award-winning coffees. We analyzed luxury packaging, but the final inspiration came from observing nature and studying biomimetics. After the phase of creating alternatives, we go on to validation with the client, prototyping, and testing. Then we started the budget, feasibility analysis, adjustments, closing files, prototype approval and final production phase.
Inspirasi: The packaging design was inspired by the shapes and modulations of seeds, in addition to the curves of Brazilian modernist architecture, allowing not only a very different look for the project but also the possibility of a unique modulation. The great insight of the packaging came from a walk in the park in Brasilia, where we found a mahogany seed that sparked our gaze to other sources of solution, such as the shape of the coffee bean and the curves of the Oscar Niemeyer's architecture, resulting in the construction of an elegant and innovative Brazilian symbology.
Tempoh Projek: The project lasted 6 months, with 3 months in the design phase in Brasilia, 2 months in the adjustments, budget and production phase in Santa Catarina, and another 1 month in the training and launch phase, in Sao Paulo.
Aliran Operasi: The package assembly process is simple: the first step is to place the coffee in the plastic bag, extracting the oxygen, then take the package planned for assembly, carefully reinforcing the creases. After assembling the box, we insert the bag with the coffee in it and, finally, we seal the box with an adhesive label that defines the information about the product.
Ahli Pasukan: Designer and Creative Director: Dimitri Lociks; Design member: Simone Turíbio; Feasibility consultant: Marília Turíbio
Kredit Imej: all images and videos: photographer Dimitri Lociks, study with shadows, 2021.