Flora Fungsi Utama: Animasi Promosi Produk by Nan Li and Hesu Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Filem, Video dan Animasi Competition Category.
BesiFilem· 2022
Flora Fungsi Utama: Animasi Promosi Produk
Client: GOODO design
A' Design Award Besi Winner in Filem Category
Verified Award Winner
Verify Award Status for #131252The Design
About Flora Fungsi Utama: Animasi Promosi Produk
Teks Buku: Flora ialah filem animasi terjana komputer yang dicipta untuk memperkenalkan sofa pelbagai fungsi yang diilhamkan daripada bunga yang sedang mekar. Filem ini memaparkan elemen reka bentuk, ciri fungsian, ketukangan serta bahan yang digunakan pada sofa tersebut. Dekonstruksi artistik, komposisi gambar, pencahayaan dan reka bentuk tema digunakan untuk mempersembahkan produk dari pelbagai sudut serta menyampaikan nilai estetikanya. Semua elemen dimodelkan secara tiga dimensi, dianimasikan menggunakan Cinema 4D dan dirender dengan Redshift, manakala komposisi akhir dihasilkan dalam Adobe After Effects. Filem ini disiapkan dalam format Full HD pada kadar 25 bingkai sesaat.
The Recognition
About the A' Design Award Besi
Flora Fungsi Utama: Animasi Promosi Produk ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Flora Fungsi Utama: Animasi Promosi Produk diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Flora Fungsi Utama: Animasi Promosi Produk dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Flora sofa is inspired by blooming flowers. The cushions on the backrest and armrests can be adjusted to suit the height of each individual and makes the experience more comfortable and pleasant for the person sitting on the sofa. Flora adapts to diverse scenarios, making it ideal for urban apartments and small public spaces. The cover can be made of fabric, eco-friendly leather, or Italian cowhide. All these quality materials can be used for the best sofa experience.
- Dimensions & Packaging
- 1920 1080 Full HD. Frame Rate 25fps
- Tags
- Sofa, furniture, CGI, art, computer animation, design
- Production Technology
- CGI animation. All elements are modeled in 3D. Cinema 4D is used for animation, while Redshift is applied for rendering. The final composition is performed in Adobe After Effects.
- Design Challenge
- The images shown in the film must have a high degree of aesthetics, and the materials and texture must be pleasing to the eye and as real as possible so as to convince the audience. The transition between images needs to be natural and smooth in rhythm.
- Research
- This is a delegated project. COMO needs to produce a film that can reflect the brand style and demonstrate features and design aesthetics of the product. The film is expected to display the product characteristics three-dimensionally through emotional scheduling, artistic deconstruction, picture composition, materials, lighting, and theme design.
- Inspiration
- The film needs to convey the product's design elements, functional characteristics, craftsmanship, and the value of life aesthetics. Through the artistic interpretation of the design elements and the presentation of digital art, the function and aesthetics of the product are vividly reproduced. The film enables viewers to perceive the beauty of the product's design concept and material craftsmanship.
- Project Duration
- The project was launched on May 20, 2021, and the final version of this video was delivered on July 22, 2021.
- Operation Flow
- This is a CG animated video.
- Patents
- 版权属于 COMO， 2021
- Team Members
- Creative Director: Nan Li
Design Director: Hesu Dong - Image Credits
- TECHNO WOOD (SHANGHAI) CO.,LTD.
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