Xiaofengtan Liquor Fungsi Utama: Pembungkusan Arak by Zhu Hai and Fang Jian

Xiaofengtan Liquor Fungsi Utama: Pembungkusan Arak by Zhu Hai and Fang Jian is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Xiaofengtan Liquor Fungsi Utama: Pembungkusan Arak

by Zhu Hai and Fang Jian

Client: Zhu Hai, Fang Jian

A' Design Award Gangsa Winner in Pembungkusan Category

10,490

Verified Award Winner

Verify Award Status for #131479

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xiaofengtan Liquor Fungsi Utama: Pembungkusan Arak

Teks Buku: Xiaofengtan adalah pembungkusan untuk arak Cina kelas atasan. Bentuk botol ini diilhamkan daripada balang seramik yang digunakan secara tradisional di China untuk menyimpan arak, dibentuk semula dalam rupa yang ringkas sesuai dengan citarasa moden. Badan yang membulat menepati genggaman tapak tangan, menjadikan botol ini mudah dipegang dan membantu mengelakkan tergelincir. Penutup berwarna emas mempunyai garis beralun menegak dan mudah dibuka. Titik-titik emas membentuk tekstur pada kedua-dua botol dan kotak kubus padat, yang berukuran 130 kali 130 kali 135 milimeter. Kotak ini dibuat daripada kertas terbiodegradasi, dan saiznya yang dikecilkan mengurangkan penggunaan bahan.

The Recognition

About the A' Design Award Gangsa

Xiaofengtan Liquor Fungsi Utama: Pembungkusan Arak ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Xiaofengtan Liquor Fungsi Utama: Pembungkusan Arak diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Xiaofengtan Liquor Fungsi Utama: Pembungkusan Arak memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensions & Packaging: 130mm x130mm x135mm
Tags: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Production Technology: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Design Challenge: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Research: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiration: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Project Duration: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Operation Flow: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Team Members: Hai Zhu
Jian Fang