Unique Me Pembungkusan Anggur by Agilis Design Graphic Design

Unique Me Pembungkusan Anggur by Agilis Design Graphic Design is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Unique Me Pembungkusan Anggur

by Agilis Design Graphic Design

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #131506

View at A' Design Award Press Release Award Badge

Colors

The Design

About Unique Me Pembungkusan Anggur

Unique Me ialah pembungkusan kotak kertas yang direka untuk anggur segar. Reka bentuk ini berdasarkan idea bahawa tiada dua orang di dunia yang sama dari segi rupa, pemikiran, perwatakan atau gerak laku. Ilustrasi lukisan tangan memberikan anggur wajah yang ringkas, sekali gus mempersembahkan buah tersebut sebagai sekumpulan individu. Palet warna yang segar dan susun atur yang ringkas menyokong tema ini. Pasaran buah segar di China sangat kompetitif dan sering menggunakan gambar buah atau pemandangan ladang yang biasa-biasa sahaja. Unique Me bertujuan untuk tampil beza serta membina hubungan emosi dengan pelanggan.

The Recognition

About the A' Design Award Gangsa

Unique Me Pembungkusan Anggur ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Unique Me Pembungkusan Anggur diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Unique Me Pembungkusan Anggur memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We built up an emotional connection with the customer through the use of the hand-drawn emoji-like grape illustrations, fresh color palettes, and pure layout.
Tags: Grapes, Fruit, Design, Creative, Packaging, Illustration, China, Shenzhen
Production Technology: Paper Carton
Design Challenge: Though the fresh fruit market is highly competitive in China, is full of packaging with some plain photos and illustrations picturing the fruit or farm landscape. So we need to think of a way to stand out from these.
Inspiration: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other. For showcasing the uniqueness and specialness, we came up with an idea to think of the grapes as people through the use of hand-drawn emoji-like illustrations.
Project Duration: The project started in April 2020 and finished in May 2010 in Shenzhen, China, and was on sale in the Chinese market in Jun 2010.
Operation Flow: We can not find two same people in the world, the looks, thoughts, characters, gestures, making them different from each other.
For showcasing the uniqueness and specialness of this kind of grapes and built up an emotional connection with customers, we came up with an idea to think of the fruit as people through the use of hand-drawn emoji-like illustrations.
Team Members: Designer: Yanxing Lai
Designer: Shixian Qiu
3D Rendering: Kai Chen
Creative Director: VJ Pan
Image Credits: Photo Credit: Guibin Ji