Yangzi River Identiti Visual by Hangzhou JC Culture and Arts Co., Ltd

Yangzi River Identiti Visual by Hangzhou JC Culture and Arts Co., Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

BesiGrafik· 2022

Yangzi River Identiti Visual

by Hangzhou JC Culture and Arts Co., Ltd

Client: Hangzhou JC Culture and Arts Co., Ltd

A' Design Award Besi Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #131546

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yangzi River Identiti Visual

Sungai Yangzi ialah identiti visual yang direka untuk sebuah pusat persidangan antarabangsa. Garisan-garisan yang saling bersilang mendapat inspirasi daripada ombak beralun Sungai Yangtze. Perak merupakan warna utama, diambil daripada aluminium teranod, bahan binaan utama pusat tersebut. Garisan coklat dan putih melengkapkan palet warna dan menggambarkan aliran sungai. Komposisi asimetri menambah ketegangan visual dan rasa kekuatan. Identiti ini digunakan pada bahan bercetak untuk kegunaan perniagaan. Reka bentuk ini meneruskan tema ombak bergolek yang terdapat pada seni bina bangunan tersebut.

The Recognition

About the A' Design Award Besi

Yangzi River Identiti Visual ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Yangzi River Identiti Visual diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Yangzi River Identiti Visual dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a VI visual design project designed mainly for the Yangtze River International Conference Center. The interlaced lines are inspired by the undulating waves of the Yangtze River. The main color is silver, which is taken from the symbolic color of anodized aluminum, the main building material, showing the international and modern image of the International Conference Center. With the asymmetric design, it further enhances the visual tension and sense of strength of VI design, implying the courage and resolve of international leaders of all walks of life to face the storm in life.
Production Technology: VI and offline material design are mainly for international high-end users, and their style and structures could better match the style of business people.
It conveys the spiritual connotation of the Yangtze River International Conference Center beating various challenges.
Research: 1. The Yangtze River gave birth to the civilization of Nanjing of nearly 2600 years. The Yangtze River as the element shows the unique regional culture of the city to all walks of life at home and abroad and conveied the cooperation attitude towards opening up and inclusiveness.
Inspiration: Inspired by the magnificent landscape of the Yangtze River, the brand image design continues the theme of "Waves Rolling One Higher Than Another" in architectural design. It convey the concept of inclusiveness and navigation of the Yangtze River International Conference Center.
Operation Flow: 1. With the inspiration source coming from the Yangtze River, it adopts asymmetric wave shape as the main constituent element.
2. Using silver and brown as the main colors and white lines, it symbolizes the endless and flowing river and the force of forging ahead.

Read the Press Release