Amaro Kedai Gaya Hidup oleh Leticia Nobell

Reka bentuk Amaro Kedai Gaya Hidup oleh Leticia Nobell ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Perak yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Ruang Dalaman dan Pameran.

PerakDalaman· 2022

Amaro Kedai Gaya Hidup

oleh Leticia Nobell

Klien: Amaro

Pemenang A' Design Award Perak dalam Kategori Dalaman

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Warna

Reka Bentuk

Mengenai Amaro Kedai Gaya Hidup

Kedai fizikal Amaro baharu mencerminkan jenama gaya hidup destinasi, menghubungkan wanita kepada fesyen, reka bentuk, teknologi, kecantikan dan kesihatan dalam kategori berbeza dalam susun atur yang lancar. Lengkung dan garis feminin seorang wanita, kesederhanaan dalam bahan mentah dan integrasi alam semula jadi mengilhami reka bentuk ini, di mana pelanggan akan berasa dialu-alukan dan terhibur dalam ruang yang, pada masa yang sama, minimalis dan kaya, berteknologi dan selesa, moden dan hangat, bertukar bertentangan menjadi pelengkap.

Pengiktirafan

Mengenai A' Design Award Perak

Amaro Kedai Gaya Hidup ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Amaro Kedai Gaya Hidup diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Amaro Kedai Gaya Hidup ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensi & Pembungkusan: Total floor area is 1300 square meters
Tag: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Teknologi Pengeluaran: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Cabaran Reka Bentuk: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Penyelidikan: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspirasi: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Tempoh Projek: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Aliran Operasi: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Ahli Pasukan: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Kredit Imej: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso