Kind Tea is a Charitable Project Pembungkusan Teh by Viktoriia Korytina is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.
BesiPembungkusan· 2022
Kind Tea is a Charitable Project Pembungkusan Teh
A' Design Award Besi Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #131733The Design
About Kind Tea is a Charitable Project Pembungkusan Teh
Kind Tea ialah reka bentuk pembungkusan untuk sejenis teh semula jadi yang dijual bagi projek amal. Teh ini dihasilkan oleh dua orang kanak-kanak lelaki yang menghidap distrofi otot Duchenne, dan hasil jualannya digunakan untuk mengumpul dana bagi rawatan pemulihan mereka. Pembungkusan ini memaparkan watak berwarna-warni yang mencerminkan keceriaan zaman kanak-kanak. Tiga perisa dibezakan melalui tiga skema warna, supaya setiap varian mudah dikenali. Setiap perisa turut mempunyai versi musim sejuk. Formatnya berbentuk sachet seberat 50 gram dengan label berukuran 100 kali 180 milimeter. Proses pengeluaran dan pemasangan dikekalkan mudah dan menjimatkan, kerana kanak-kanak tersebut menyediakan bungkusan itu sendiri.
The Recognition
About the A' Design Award Besi
Kind Tea is a Charitable Project Pembungkusan Teh ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Kind Tea is a Charitable Project Pembungkusan Teh diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Kind Tea is a Charitable Project Pembungkusan Teh dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging.
- Dimensions & Packaging
- Format: Sachet with label
50 g
100 mm x 180 mm - Tags
- charity, children, childhood, hero, little, Duchenne Muscular Dystrophy, kind, genetic.
- Production Technology
- In our work, we paid attention to create the simplest and the most economical way of producing and collecting packages. Because we understood that the guys would have to do it on their own.
- Design Challenge
- The most difficult proccess was an analysis of project`s audience. It was needed to develop the proper visual concept that would be understandable to the audience of the project. Also, the visual solution has to reflect the main idea (the tea was made by sick children) and has not to be pessimistic in the same time.
- Research
- Our life is a vivid adventure in which each part is so exciting! Every day we discover the world, learn new things, meet interesting people, fall in love, laugh, do stupid things, travel, eat and enjoy every moment.
But unfortunately, some of us can never understand all the sweets of life. They live only childhood. They are boys with an incurable disease, that is Duchenne Muscular Dystrophy. This genetic disorder destroys young muscles, and children with this diagnosis hardly reach even adulthood. It spreads mainly among boys and is congenital. That is why it is so important to fill their lives with beauty, hapiness and other positive emotions.
We started this project for two friends whose names are Misha and Max. The boys are from Kharkive, Ukraine and they also experience the fight against the desease. However Duchenne muscular dystrophy does not frighten them at all. Together they went into business. Now boys produce tasty natural tea to raise money for their rehabilitation and help their parents.
Inspired by these brave little entrepreneurs, we created a colorful package with a cute character. It symbolizes the whole joyful and carelessness of childhood. There are three flavors of the tea, which correspond to three colors. And each taste has a winter version of the packaging. - Inspiration
- To bring awareness and understanding to Duchenne Muscular Dystrophy, Wishnia Design created Kind Tea for two boys fighting the disease. The packaging design reflects the carefree attitude of the boys, and each flavor is represented through a different joyful color palette. Despite the brand fighting for a heavy topic, using imagery that young boys can relate to and have fun with is inspiring. It showcases their tough dispositions in an understated manner.
- Project Duration
- We joined the project in January 2021 and the guys still work for now
- Operation Flow
- But our work does not end only with the development of packaging design. We decided to help Misha and Max with sales as well. Therefore, we communicate with coffee houses, dental offices, medical centers, local stores, beauty centres etc. in order to asked them to put the Kind Tea for sale. Because the more people realize the problem, the faster ways will be found to solve it. You should notice that even now, this terrible disease cannot be cured.
The Kind Tea is a charitable project in support of all patients with Duchenne muscular dystrophy. This fundraising is for two boys from Ukraine. Let’s do more good deeds together and take care of the younger generation. After all, they are our future! - Patents
- No information
- Team Members
- Vita Korytina
Alena Beseda
Oleksandra Dontsova. - Image Credits
- This project was made by our in-house team of Wishnia agency.
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