PickyPods Pembungkusan Untuk Makanan Tambahan by Angela Spindler

PickyPods Pembungkusan Untuk Makanan Tambahan by Angela Spindler is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2022

PickyPods Pembungkusan Untuk Makanan Tambahan

by Angela Spindler

Client: Depot Creative

A' Design Award Perak Winner in Pembungkusan Category

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Verified Award Winner

Verify Award Status for #132068

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About PickyPods Pembungkusan Untuk Makanan Tambahan

Agensi itu telah ditugaskan untuk mencipta penjenamaan dan pembungkusan untuk rangkaian makanan tambahan yang unik. Uncang tambahan kolagen dan probiotik dirumus untuk membuat pelarasan halus pada badan mengikut umur, jantina dan faktor penting lain. Warna adalah pemain utama projek ini. Ia perlu berasa berani dan bertenaga untuk sasaran gimnya. Simbol jantina digunakan untuk menyeru kepada formula khusus jantina, satu lagi perbezaan untuk jenama ini.

The Recognition

About the A' Design Award Perak

PickyPods Pembungkusan Untuk Makanan Tambahan ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. PickyPods Pembungkusan Untuk Makanan Tambahan diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. PickyPods Pembungkusan Untuk Makanan Tambahan ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The supplement area is saturated with options, each one claiming to turn humans into ultra enhanced creatures with extraordinary existences. PickyPods is a bit different. The collagen and probiotic supplement sachets are formulated to make fine adjustments to our bodies according to age, gender and other important factors.

Color is the star player of this project—it needed to feel bold and energetic for its gym-going target.
Dimensions & Packaging: Pouch: 170mm x 120mm x 45mm
Sachet: 80mm x 130mm
Label: 210mm 42mm

Pouch/Sachets Print: 5 colour + Spot UV + Matt Varnish
Labels: 1 Colour + Matt Varnish
Tags: Packaging Design, Supplement Packaging Design, Pouch Design, Branding Design,
Production Technology: Stand up pouches, zip lock closures/Sachets/Labels
Pouch & Sachets Materials: MOPP / VMPET / LLDPP
Labels: Self adhesive semi gloss
Design Challenge: The challenge was to find a creative way to allow 12 flavour variants be visually communicated, while keeping the print run as generic as possible. The solution was to print only 2 generic pouches that could be varied with flavour stickers. This made for a viable economic solution for the start up business.
Research: The supplement category is very saturated and competitive, so the design aims to disrupt with its bold icon design focus. The gender symbols are universally understood, providing instant recognition and differentiation.

The outer packs are generic and the flavour variants are manually stickered, to assist with this low volume startup business model.
Inspiration: The logo is inspired by a fine tune wing nut as this brand is all about tailoring the needs of both women and men.
Key to the brand communication are the large sex symbols which shout out to the gender-specific formulas, and flavor labels appeal to personal preference.
Project Duration: Project duration 4 months, Sydney 2020
Operation Flow: Resealable pouch
Team Members: Angela Spindler: Creative Director/Designer