Tsingtao Beer Pembungkusan Kotak Hadiah Bir by Tsingtao Brewery Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.
PerakPembungkusan· 2022
Tsingtao Beer Pembungkusan Kotak Hadiah Bir
by Tsingtao Brewery Culture Media Co., Ltd.
Client: Tsingtao Brewery Culture Media Co.,Ltd.
A' Design Award Perak Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #132955The Design
About Tsingtao Beer Pembungkusan Kotak Hadiah Bir
Bir Tsingtao ialah pembungkusan kotak hadiah yang dihasilkan sempena ulang tahun ke-120 jenama tersebut. Reka bentuk ini memuatkan tiga bir Pilsner klasik dan diinspirasikan oleh seni bina Qingdao yang tersendiri. Ilustrasinya menggabungkan mercu tanda tempatan dengan budaya jenama, menunjukkan hubungan antara jenama dengan budaya serantau. Kotak luar terbuka ke kedua-dua belah, satu pergerakan yang diilhamkan daripada kembangan bunga hop, salah satu bahan dalam bir. Bir-bir tersebut terserlah apabila kotak hadiah dibuka. Kertas istimewa digunakan, dan penghasilannya termasuk cetakan UV, penerapan panas dan timbulan.
The Recognition
About the A' Design Award Perak
Tsingtao Beer Pembungkusan Kotak Hadiah Bir ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Tsingtao Beer Pembungkusan Kotak Hadiah Bir diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Tsingtao Beer Pembungkusan Kotak Hadiah Bir ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Tsingtao Beer packaging is designed for the 120th anniversary of its inception. It contains a gift box based on the distinctive architectures of Qingdao and three vintage Pilsner beers. The basic elements of the illustration include landmark and brand culture, which demonstrate the integration of brand and regional cultures.
- Dimensions & Packaging
- Width 276mm x Depth 90mm x Height 286mm
- Tags
- Tsingtao Beer, Gift Box, 120th anniversary, Pilsner Beer, Regional Cultures
- Production Technology
- Paper used to meet the requirements of environmental protection of specialty paper, production process: UV printing, hot stamping, embossing.
- Design Challenge
- The challenge of designing this product lies in finding a universally accepted cultural icon in Qingdao, which is also closely related to Tsingtao Beer. Target audience and consumption mode are the second challenge the packaging design has encountered. For that matter, the product has selected iconic symbols and colors of illustration during the process of brewing, thus showcasing the theme of anniversary.
- Research
- It is true that every city has its own exclusive pace and culture. There are no counterparts in China like Qingdao who, apart from regarding beer as both a food and a cultural icon, has merged beer into the lifestyle. The inclusive humanism of Qingdao is poured in every can of beer, which, along with the fragrance of beer, is spread to China and beyond.
- Inspiration
- The illustration, inspired by the cultural icons of Tsingtao Beer and distinctive regional elements of Qingdao, is designed based on historical documents and local traditional architectures, which is now a postcard for inviting users to Qingdao as an ideal destination.
- Project Duration
- This project was started in January 2021 in Qingdao, and was finished in April 2022.
- Operation Flow
- The outer case is a gift box that can be unfolded to both sides. This is inspired by the blossom of hops, one of the ingredients, thus building a close relationship with the product. When opened, three vintage Pilsner beers is in sight.
- Team Members
- Art Direction: Junhai Zhu
Art direction: Chuyue Wu
Graphic Design: Xiaolong Yang
Graphic Design: Chengcheng Liu
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