Qiong Niang Baijiu Pembungkusan by Evan Chen, Lei Zhang and Tian Dong

Qiong Niang Baijiu Pembungkusan by Evan Chen, Lei Zhang and Tian Dong is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.

GangsaPembungkusan· 2022

Qiong Niang Baijiu Pembungkusan

by Evan Chen, Lei Zhang and Tian Dong

Client: Lascaux Design Institute Inc.

A' Design Award Gangsa Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #133243

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qiong Niang Baijiu Pembungkusan

Mereka telah menggabungkan Menara Loceng dan Gendang, yang paling mewakili Qionglai, dan peta Qionglai ke dalam imej utama pembungkusan dengan melukisnya sebagai grafik abstrak. Pergunungan besar Qionglai telah memupuk masyarakat dan budaya Qionglai dan merupakan kenderaan penting untuk Qionglai. Dalam reka bentuk label botol mereka, grafik abstrak berulang kali ditindih pada kertas khas nipis, dengan penapisan ringan melalui botol dan industri wain untuk mencipta imej Pergunungan Tiantai tempatan Qionglai, yang apabila ditindih menambah berat budayanya.

The Recognition

About the A' Design Award Gangsa

Qiong Niang Baijiu Pembungkusan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Qiong Niang Baijiu Pembungkusan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Qiong Niang Baijiu Pembungkusan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Qiong wine, a National Geographical Indication product of China. The local mountain, water and climate conditions, situated at the eastern foot of the Hengduan Mountains, have created a cliff valley microclimate - the air is warm and humid with little flow, which is conducive to the reproduction of winemaking micro-organisms, and the local glacial meltwater, rich in potassium and strontium, is a raw material for winemaking, this wine is soft and mellow, sweet and refreshing.
Dimensions & Packaging: The size is 210mm*80mm*80mm。
Tags: logo,packaging,illustrations,graphics,aggs,Lascaux Design,baijiu
Production Technology: The abstract graphic representation of Qionglai's layered mountains is repeatedly overlaid using thin special paper, with light filtering through the bottle and the wine industry to create the image of Qionglai's local Tiantai Mountains, and the overlap also adds to its cultural weight.
Design Challenge: Thickness considerations for layers of paper are complex and they need to address the issue of print and whether the paper thickness is translucent.
Research: The mountains of Qionglai have nurtured the people and culture of Qionglai, and are carriers of Qionglai. The Qionglai Bell and Drum Tower, the Hulan Pagoda and the map of Qionglai are abstractly drawn and incorporated into the main image of the packaging. The victory of the mountains is as much about the mountains as it is about the water.
Inspiration: The mountains are as much about the water as they are about the mountains; the mountains in Qionglai nurture the people and culture of Qionglai, and are an carrier of Qionglai. The abstract graphics are repeatedly overlapped using thin special paper, and the light shines through the bottle and the wine industry, creating the image of Qionglai's local Tiantai Mountains, and the overlap adds to its cultural weight.
Project Duration: This project is being completed in Suzhou and is due to be completed in October 2021.
Operation Flow: When the consumer touches the bottle, the layers of the label have a special texture and feel of texture.
Team Members: LeiZhang
EvanChen
TianDong
ZimingGuo
SuhengYao
FanZhang
MinFang
ZhaohuiYang