Shengming Shijia Kotak Hadiah Teh by Hangzhou Xianlin Tea Co., Ltd.

Shengming Shijia Kotak Hadiah Teh by Hangzhou Xianlin Tea Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Pembungkusan Competition Category.

PerakPembungkusan· 2022

Shengming Shijia Kotak Hadiah Teh

by Hangzhou Xianlin Tea Co., Ltd.

Client: Hangzhou Xianlin Tea Co., Ltd.

A' Design Award Perak Winner in Pembungkusan Category

24,313
Verified Award Winner
Verify Award Status for #133573

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shengming Shijia Kotak Hadiah Teh

Shengming Shijia ialah kotak hadiah teh yang mempamerkan pemandangan tempatan yang berkait dengan budaya teh. Kotak luarnya mengulang semula pemandangan yang dikenali sebagai Three Pools Mirroring the Moon, diperbuat daripada kertas dengan teknik cetakan dan penimbulan (stamping). Warna utamanya ialah biru dakwat, yang mengimbau suasana malam. Dua bahagian berongga pada kotak luar bergabung membentuk bulan purnama penuh sebelum bungkusan dibuka. Kotak luar ditarik keluar dari dua sisi, mendedahkan cetakan bulan bulat yang tersusun rapi pada kotak dalam. Reka bentuk ini menghubungkan pemandangan tempatan yang terkenal dengan suasana tenang menikmati teh.

The Recognition

About the A' Design Award Perak

Shengming Shijia Kotak Hadiah Teh ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Shengming Shijia Kotak Hadiah Teh diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Shengming Shijia Kotak Hadiah Teh ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
Production Technology: It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
Design Challenge: How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
Research: A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
Inspiration: In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
Project Duration: In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
Operation Flow: There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.

Read the Press Release