Emas Pembungkusan · 2022
Shijian Chuxin Pembungkusan Teh
by Longxiang Li
- A' Design Award Emas 2022 in Pembungkusan
- CLIENT: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.
- Estimated Number of Design Views: 52,954
- Verification code E02E513302 · Verify this award
Colors
About Shijian Chuxin Pembungkusan Teh
Shijian Chuxin ialah reka bentuk pembungkusan untuk teh. Reka bentuk ini menggunakan ilustrasi yang diilhamkan oleh kebun teh ekologi di Guizhou, katak, burung layang-layang, pemetik teh dan Sungai Chishui. Ilustrasi bergaya Cina ini mencerminkan ekologi kawasan pengeluaran dan memberikan jenama tersebut bahasa visual yang tersendiri, ditujukan kepada pengguna yang lebih muda. Kertas pembalut diperbuat daripada kertas khas putih dan dicetak dengan ilustrasi tersebut. Kotak ini disiapkan dengan cetakan laser dan tekapan panas emas, dan berukuran 300 kali 120 kali 80 milimeter. Kotak ini mudah dibuka, dan bahan yang ringkas sesuai untuk pengeluaran besar-besaran.
About the A' Design Award Emas
Shijian Chuxin Pembungkusan Teh ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Shijian Chuxin Pembungkusan Teh diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Shijian Chuxin Pembungkusan Teh mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Press Kit
- Unique Properties
- The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
- Dimensions & Packaging
- Packing box size: 300mm X 120mm X H80mm
- Tags
- Simple, modern, illustration
- Production Technology
- The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
- Design Challenge
- The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
- Research
- highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
- Inspiration
- Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
- Project Duration
- The project was launched in July 2020 and completed in October 2020
- Operation Flow
- The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
