Freeze Dried Pembungkusan Kopi by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Pembungkusan Kopi by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Reka Bentuk Pembungkusan Competition Category.

EmasPembungkusan· 2022

Freeze Dried Pembungkusan Kopi

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

A' Design Award Emas Winner in Pembungkusan Category

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Verified Award Winner
Verify Award Status for #134719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried Pembungkusan Kopi

Freeze Dried ialah reka bentuk pembungkusan kopi yang dicipta untuk pasaran pengguna muda. Pembungkusan ini menggabungkan penampilan moden dengan elemen budaya tradisional Cina. Konsep visualnya berasaskan lima elemen iaitu emas, kayu, air, api dan tanah, serta menggunakan warna tradisional Cina. Sebuah tin besar memuatkan beberapa tin yang lebih kecil, menjadikan set ini mudah untuk disimpan dan dibawa. Setiap tin kecil boleh ditutup semula, yang membantu mengawal jumlah kopi yang digunakan. Label luaran dicetak pada kertas bersalut, dan tin-tin kecil diperbuat daripada polipropilena.

The Recognition

About the A' Design Award Emas

Freeze Dried Pembungkusan Kopi ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. Freeze Dried Pembungkusan Kopi diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Freeze Dried Pembungkusan Kopi mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.