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Cloud Mountain Type Reka Bentuk Taip by Meng Shenhui

Cloud Mountain Type Reka Bentuk Taip by Meng Shenhui is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.


PerakGrafik· 2022

Cloud Mountain Type Reka Bentuk Taip

by Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., LTD

A' Design Award Perak Winner in Grafik Category

32,462

Verified Award Winner

Verify Award Status for #135379

Colors

The Design

About Cloud Mountain Type Reka Bentuk Taip

Cloud Mountain Type ialah suatu jenis huruf yang diilhamkan oleh gunung berawan dan berkabus di Zhang Jiajie serta oleh lukisan lanskap Cina kuno. Bentuk hurufnya menggabungkan imejan awan dan gunung tradisional Cina dengan struktur abjad Latin. Setiap aksara dilukis dengan tangan dan kemudian diperhalusi dengan perisian imej digital, dan jenis huruf ini boleh digunakan pada saiz yang berbeza-beza. Apabila dilihat dari jarak yang sangat dekat, perincian mengambil alih dan huruf itu menjadi sukar untuk dikenali, sebagaimana bentuk sesuatu gunung tidak dapat dilihat dari puncaknya.

The Recognition

About the A' Design Award Perak

Cloud Mountain Type Reka Bentuk Taip ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Cloud Mountain Type Reka Bentuk Taip diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Cloud Mountain Type Reka Bentuk Taip ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character. The Chinese saying: You cannot recognize the shape of a mountain when you stand on it. When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Dimensions & Packaging
Variable size
Tags
Eastern culture and Western culture, Abstract and Concrete, Life meaning, Type design, Self-promotion
Production Technology
Photoshop, Pixelmator software, Hand drawing
Design Challenge
Eastern culture and Western culture, Abstract and Concrete, Full of life meaning
Research
When you stare at the details of the font, you even can’t recognize the letter itself, that is because you have already stand on the cloud-fog mountains.
Inspiration
The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Project Duration
The project started in 2016 in Beijing and finished in 2021 in Shenzhen, and was exhibited in New York, Berlin and Seoul.
Operation Flow
The Cloud Mountain Type inspired by Zhang Jiajie, the Chinese cloud-fog mountains and ancient Chinese landscape painting. Combined the traditional Chinese clouds landscape with western character.
Team Members
Meng Shenhui
Image Credits
Meng Shenhui

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