Crcrta Identiti Korporat by Zilong Chen and Chao Yang

Crcrta Identiti Korporat by Zilong Chen and Chao Yang is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.

GangsaGrafik· 2022

Crcrta Identiti Korporat

by Zilong Chen and Chao Yang

Client: Communication University of Zhejiang

A' Design Award Gangsa Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #135411

View at A' Design Award Press Release Award Badge

Colors

The Design

About Crcrta Identiti Korporat

Crcrta adalah identiti korporat yang direka untuk Pusat Penyelidikan Seni Radio dan TV China, sebuah jabatan kerajaan. Logo ini menggabungkan grafik dan teks. Skema warna menggunakan tiga warna utama televisyen, iaitu merah, hijau dan biru. Simbol kamera dibentuk oleh tiga bentuk geometri. Dua segi empat tepat merujuk kepada penapis dan kertas yang digunakan dalam industri radio dan televisyen. Segi tiga pula merujuk kepada kanta atau pembesar suara. Huruf CRCRTA melintasi grafik dari kiri ke kanan untuk menyampaikan idea komunikasi. Identiti ini tidak mempunyai saiz tetap dan boleh diskalakan untuk disesuaikan dengan pelbagai media.

The Recognition

About the A' Design Award Gangsa

Crcrta Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Crcrta Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Crcrta Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage.
Dimensions & Packaging: This visual design has no fixed size, and can be used according to the size of the media and packaging.
Tags: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre
Production Technology: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art.
Design Challenge: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center.
Research: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art.
Inspiration: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works.
Project Duration: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021.
Operation Flow: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art.
Team Members: Designer:Chen Zilong and Creative Director:Yang Chao