DamoWang Taurine Energy Drink Fungsi Utama: Pembungkusan Minuman Tenaga oleh Chi Forest

Reka bentuk DamoWang Taurine Energy Drink Fungsi Utama: Pembungkusan Minuman Tenaga oleh Chi Forest ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Pembungkusan.

GangsaPembungkusan· 2022

DamoWang Taurine Energy Drink Fungsi Utama: Pembungkusan Minuman Tenaga

oleh Chi Forest

Klien: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Pembungkusan

15,244

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #135611

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai DamoWang Taurine Energy Drink Fungsi Utama: Pembungkusan Minuman Tenaga

Teks Buku: DamoWang Taurine Energy Drink ialah minuman berfungsi yang dipersembahkan dalam tin besi 250 mililiter. Tin ini berukuran 65.6 kali 91.8 milimeter dan dihasilkan dengan percetakan lut sinar berkilat tinggi di atas permukaan logam. Karya seni pada tin memaparkan sosok yang diilhamkan oleh Chiyou, seorang pahlawan dalam mitologi China, disertai dengan isyarat jari jempol yang melambangkan kekuatan dan keyakinan. Minuman ini mengandungi ginseng dan buah wolfberry China, herba tradisional yang digunakan untuk memulihkan tenaga dan vitaliti. Bentuk tin logam yang biasa dikenali ini mudah digenggam dan cepat menjadi sejuk.

Pengiktirafan

Mengenai A' Design Award Gangsa

DamoWang Taurine Energy Drink Fungsi Utama: Pembungkusan Minuman Tenaga ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. DamoWang Taurine Energy Drink Fungsi Utama: Pembungkusan Minuman Tenaga diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. DamoWang Taurine Energy Drink Fungsi Utama: Pembungkusan Minuman Tenaga memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimensi & Pembungkusan: 65.6mm x 91.8mm
Tag: Branding, Packaging, Chinese National Tide
Teknologi Pengeluaran: High gloss iron transparent printing can on iron cans.
Cabaran Reka Bentuk: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Penyelidikan: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspirasi: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Tempoh Projek: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Aliran Operasi: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Ahli Pasukan: Yushu Zhang, Yiqun Tang
Kredit Imej: Yushu Zhang, Yiqun Tang