SP Saffron Grotesk Jenis Spesimen by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
PerakGrafik· 2022
SP Saffron Grotesk Jenis Spesimen
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award Perak Winner in Grafik Category
Verified Award Winner
Verify Award Status for #135663The Design
About SP Saffron Grotesk Jenis Spesimen
Safron ialah muka taip neo-grotesque sans-serif kontemporari yang elegan dengan kontras geometri gaya yang kuat, berdasarkan estetika dan piawaian tipografi modenisme Switzerland. Pendirian terbuka lebar yang tersendiri direka untuk memberikan konsistensi visual yang betul untuk penjenamaan dan komunikasi. Muka taip yang tulen dan asli ini mewakili estetika kontemporari yang berubah-ubah. Spesimen dibahagikan kepada bahagian, dengan poster pengikat cincin di dalam pek.
The Recognition
About the A' Design Award Perak
SP Saffron Grotesk Jenis Spesimen ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. SP Saffron Grotesk Jenis Spesimen diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. SP Saffron Grotesk Jenis Spesimen ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Saffron is an elegant contemporary neo-grotesque sans-serif typeface with strong stylistic geometric contrasts, drawing on the aesthetics and the typographic standards of Swiss modernism. The distinctive wide-open stance was designed to give the right visual consistency for branding and communications. This authentic and original typeface represents the shifting contemporary aesthetics. The specimen is divided into sections, with ringbinded posters inside the pack.
- Dimensions & Packaging
- Binder 230 x 320 x 80
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The binder is printed in 8 colors using various stock papers
- Design Challenge
- The challenge was to create a new set of forms and aesthetics for a san serif font, using the elegance of a serif and transforming it into a gothic sans.
- Research
- The research was carried out in a museum of printing with the hot metal systems of linotype and monotype as a base to discover the best idea for the legality, spacing, and counter size.
- Inspiration
- Inspiration for the design of the font was gained from swiss modernist typefaces from 1960 to present aesthetics. The design and form of the folder was inspired by the idea of a reference binder and a manual of usage and to give the idea of a modern digital typeface presented in a retro feel.
- Project Duration
- Font was designed from August 2021 and was finished in December 2021
- Patents
- Paul Henry Robb
- Team Members
- Paul Robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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