The Pompadour Pembungkusan Wangian by Ivie China is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Reka Bentuk Pembungkusan Competition Category.
EmasPembungkusan· 2022
The Pompadour Pembungkusan Wangian
by Ivie China
Client: Ivie
A' Design Award Emas Winner in Pembungkusan Category
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- Verified Award Winner
- Verify Award Status for #135740
The Design
About The Pompadour Pembungkusan Wangian
The Pompadour ialah reka bentuk pembungkusan wangian yang diilhamkan daripada kedai gunting rambut klasik Inggeris. Kotak luar menggunakan corak berpetak yang diambil daripada lantai kedai gunting rambut, dan kotak kulit terbuka dengan cara yang mengingatkan pengalaman duduk di kerusi tukang gunting. Botolnya berbentuk silinder kaca lutsinar dengan alur menegak, dan heliks berwarna merah, putih dan biru berputar apabila botol dibuka secara memulas. Sehelai kertas bercetak dengan fon serif memaparkan maklumat produk dalam gaya akhbar lama. Botol ini memuatkan kapsul yang boleh diisi semula, dan pembungkusan luarnya diperbuat daripada bahan yang boleh dikitar semula.
The Recognition
About the A' Design Award Emas
The Pompadour Pembungkusan Wangian ialah pemenang A' Design Award Emas, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk kelas pertama, menakjubkan dan cemerlang. Pemenang Emas ialah ciptaan yang sangat inovatif, berwawasan dan berkilau memukau yang mencerminkan kegeniusan, kebijaksanaan dan kepakaran pereka bentuknya. The Pompadour Pembungkusan Wangian diharapkan menjadi ciptaan yang sangat dipuji, perintis aliran dan monumental yang memberikan nilai tanpa tandingan. Reka bentuk pemenang A' Design Award Emas ini ialah projek yang menakjubkan dan disegani yang memberi manfaat besar kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. The Pompadour Pembungkusan Wangian mencetuskan perasaan keinginan yang kuat, membangkitkan semangat, menggalakkan kreativiti dan memukau kita.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.
The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.
The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper. - Dimensions & Packaging
- Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm - Tags
- Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
- Production Technology
- Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
- Design Challenge
- The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.
Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers. - Research
- The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.
From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.
Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.
Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store. - Inspiration
- From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.
The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts. - Project Duration
- The project started in September 2020 in Shanghai, China and Finished in October 2021.
- Operation Flow
- Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.
Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.
Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.
Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.
Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer. - Patents
- N/A
- Team Members
- Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu - Image Credits
- All photo credits to Ivie China
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