Chasing Light Fungsi Utama: Ruang Pameran by AD Architecture

Chasing Light Fungsi Utama: Ruang Pameran by AD Architecture is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

PerakDalaman· 2022

Chasing Light Fungsi Utama: Ruang Pameran

by AD Architecture

Client: AD Architecture

A' Design Award Perak Winner in Dalaman Category

13,386
Verified Award Winner
Verify Award Status for #135973

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chasing Light Fungsi Utama: Ruang Pameran

Chasing Light ialah sebuah ruang pameran yang direka untuk sebuah jenama jubin seramik di Foshan, China. Bahagian dalamannya meliputi 890 meter persegi dan menggabungkan kawasan penyambutan tetamu, pameran dan pengalaman. Produk jubin seramik dibahagikan kepada empat kategori dan dipamerkan pada permukaan mendatar dan menegak di dalam ruang tersebut. Bentuk geometri dan skala bilik menonjolkan panel batu tersinter yang besar. Cahaya menguatkan tekstur semula jadi panel-panel tersebut. Bahan utama termasuk panel batu tersinter, cat seni, keluli tahan karat dan akrilik. Susun atur ruang ini memandu pengunjung mengikut laluan yang jelas.

The Recognition

About the A' Design Award Perak

Chasing Light Fungsi Utama: Ruang Pameran ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Chasing Light Fungsi Utama: Ruang Pameran diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Chasing Light Fungsi Utama: Ruang Pameran ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product display space continues the overall design logic. To solve the problem of exhibition, ceramic tile products are divided into four categories, and are showcased in a pure manner on the horizontal and vertical surfaces within the space. With the interaction of light and geometric forms, and based on architectural aesthetics, the design expresses the confidence of the space and highlights the high-end products.
Dimensions & Packaging: Building area:890 square meters
Type:Showroom
Tags: AD ARCHITECTURE, Xie Peihe, plain aesthetics, light & geometric forms, corporate headquarters, brand display
Production Technology: The geometric form and scale of the space highlight the large size of sintered stones. Complemented by light, the textures of natural sintered stones are strengthened. The tranquil light, powerful forms and natural tactile experience are intriguing, evoking various emotions and thinking.
Main materials: sintered stone panel, artistic paint, stainless steel, acrylic
Design Challenge: Conventional showrooms face two common problems. First, the conventional spatial pattern restricts products to expressing themselves. Second, unreasonable ways of product display make the space disorderly, and do not well show the strengths of products, thereby lowering buyers' shopping desires.
There are 38 types of sintered stone panels, which can be used in 54 different ways in various spaces. To efficiently display the diversified uses of such a variety of products posed a big challenge.
Research: The design breaks the homogeneous design of conventional showrooms and ways of product display, and enables products to resonate with the space, nature, people and time. It's a bold exploration of showroom design in China's ceramics sector.
By releasing the column networks of the space, the project creates a free, relaxing spatial atmosphere and well-organized circulation route, allowing visitors to experience all products and participate in every spatial node by following the set circulation.
Inspiration: Based on the core values of the ceramic tile brand with a history of 25 years, the project adopts the design logic that meets the demands of contemporary and future exploration, and shows respect to the brand's culture and core. The design team dug into the philosophy that respects nature and values a plain aesthetic. Through architectural space and light, the designers expressed their understanding of the ceramic tile products with a confident attitude.
Project Duration: Start time: 2021.08
Completion time: 2021.11
Location: Foshan, Guangdong Province
Operation Flow: The reception lobby breaks the original high and closed space, lowers the height of the ceiling, and creates interesting forms and a sense of strength, which visually extends the interior surfaces, enriches the spatial layers and effectively removes the oppressive feeling brought by closed space.
The design displays the brand's image in an interactive manner, and creates connection between the 12 square columns and the brand. Several transitional spaces are inserted to link spatial nodes.
Team Members: Chief designer:Xie Peihe
Furnishings:AD ARCHITECTURE
Image Credits: Ouyang Yun