Perak Filem · 2022
Vessi Animation Animasi Produk
- A' Design Award Perak 2022 in Filem
- CLIENT: Morgan Studio
- Estimated Number of Design Views: 52,376
- Verification code 0E41991912 · Verify this award
Colors
About Vessi Animation Animasi Produk
Vessi Animation ialah animasi promosi yang dicipta untuk sebuah but. Animasi ini mempersembahkan produk melalui elemen visual semula jadi yang menghubungkan alas kaki dengan gaya hidup pelanggan. Air dikaitkan dengan ciri-ciri but tersebut, manakala awan menggambarkan sifat ringan. But ini dimodelkan menggunakan teknik permukaan keras dalam 3ds Max, dengan menggunakan gambar sebagai rujukan, dan tekstur kulit telah digunakan. Rendering dilakukan dengan Redshift dan simulasi dengan Houdini. Animasi ini digunakan pada laman web produk dan di media sosial, tanpa teks penerangan.
About the A' Design Award Perak
Vessi Animation Animasi Produk ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Vessi Animation Animasi Produk diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Vessi Animation Animasi Produk ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits lightness, present on the shoe essence. Everything made in 3D without scans
- Dimensions & Packaging
- 1920X1080
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Redshift was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by nature elements, connecting the image directly with the customers life style. The water element is fully connected to the product features, as well the cloud element that represents lightness.
- Project Duration
- It toke around 2 months to finish
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
