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Qyf Reka Bentuk Dalaman Butik by Sun Concepts Office

Qyf Reka Bentuk Dalaman Butik by Sun Concepts Office is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.


PerakDalaman· 2022

Qyf Reka Bentuk Dalaman Butik

by Sun Concepts Office

Client: Sun Concepts

A' Design Award Perak Winner in Dalaman Category

13,315

Verified Award Winner

Verify Award Status for #136205

Colors

The Design

About Qyf Reka Bentuk Dalaman Butik

Qyf ialah reka bentuk dalaman sebuah butik pelbagai jenama di Wuhan, China, dengan keluasan pembinaan kasar seluas 270 meter persegi. Kedai ini menawarkan pelbagai jenis produk, jadi paparan berasaskan satah besar dan bukannya banyak rak. Penyelesaian ringkas ini memastikan ruang kekal lengkap. Cermin memantulkan bahagian dalaman dan menjadikan ruang kelihatan lebih mendalam. Logam, batu dan kaca membentuk bentuk geometri yang ringkas. Permukaan kaca yang besar menjadikan kedai ini sebagai pameran untuk pejalan kaki. Laluan berbentuk bulat membimbing pengunjung melalui setiap item yang dipamerkan.

The Recognition

About the A' Design Award Perak

Qyf Reka Bentuk Dalaman Butik ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Qyf Reka Bentuk Dalaman Butik diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Qyf Reka Bentuk Dalaman Butik ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The wide range of products in the store requires diverse display designs. The design team works out a simple display solution by leveraging the massive planes. By giving up on various shelves, the solution protects the integrity of the space. The reflective mirrors work to stretch the depth of the space in the visual sense.

The design team believes that brand update echoes the new age today because it means the exploration for breakthroughs and possibilities in every sense.
Dimensions & Packaging
Gross built area: 270 sqm;
Project type: Boutique
Tags
Multi-brand boutique, Modernist aesthetics, Metal, Stone, Glass, Geometry, Circular moving line, Sun Concepts Office
Production Technology
By making ingenious use of geometry and colors, the hard metal, stone and glass materials convey the key information that this store collects female brands, and reflects the brand tone that advocates independence and freedom of modern women.
Design Challenge
QYF is one of the landmark boutiques in Wuhan. The design team focuses on handling the relationship between the space and the regions.

The original architectural structure hurts the integrity of the solution. It is a key task to turn the structures harmonious in the space. The harmony between structure columns and storage shelves makes the space pleasant to the eyes.
Research
The designer team removed the original facade, kept the main body of the building, and created a strong visual impact with simple geometrical structures by making intensive use of metal, stone and glass materials.
Inspiration
As cities continue to evolve and renew day after day, the urban space needs to meet the expectations of consumers and provide satisfaction after consumption.
The design team did image design for QYF, a multi-brand boutique with a 20-year history. The store brings about new consumption patterns and lifestyle trends for local consumers. With the modernist aesthetics as the standard design approach, the design team turned the boutique into a high-end brand.
Project Duration
Started in: 10th April, 2021;
Completed in: October 2021;
Location: Tianyuan Street, Wuhan, China
Operation Flow
Located at the juncture of streets, QYF enjoys large visitor volumes. Massive glass materials turn the store into a large showcase, attracting the attention of pedestrians, which is the goal of the design team.

The circular moving line in the store allows the visitors to appreciate every delicate item in the store.

With modernist aesthetic approach, this project injects new energy into the brand. The moving lines and functions, all designed based on the site conditions, meet the business logic.
Team Members
Liu Zheng
Image Credits
Liu Zheng and Wang Minjie

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