Coway Pusat Pengalaman Pelanggan by IQI Concept

Coway Pusat Pengalaman Pelanggan by IQI Concept is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

GangsaDalaman· 2022

Coway Pusat Pengalaman Pelanggan

by IQI Concept

Client: IQI Concept

A' Design Award Gangsa Winner in Dalaman Category

14,399

Verified Award Winner

Verify Award Status for #136737

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Coway Pusat Pengalaman Pelanggan

Pusat Pengalaman Coway ialah pusat pengalaman pelanggan di Kuala Lumpur, Malaysia. Ruang seluas 2210 kaki persegi ini mempamerkan produk dan perkhidmatan untuk air dan udara bersih, tidur yang berkualiti serta kebersihan bilik air. Pusat ini dibahagikan kepada lima kawasan: Warisan Jenama, Penjagaan Air, Penjagaan Udara, Penjagaan Kehidupan dan Penjagaan Perkhidmatan. Projektor skrin sentuh, peranti elektronik fleksibel dan panel televisyen membolehkan kandungan paparan dikemas kini dengan mudah. Warna putih, biru dan hitam serta garisan melengkung pada kemasan kayu dan putih mengingatkan kita kepada air dan udara. Sebuah stesen penapisan air menjadi titik fokus bahagian Penjagaan Air.

The Recognition

About the A' Design Award Gangsa

Coway Pusat Pengalaman Pelanggan ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Coway Pusat Pengalaman Pelanggan diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Coway Pusat Pengalaman Pelanggan memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Coway Experience Centre located in Kuala Lumpur Malaysia is the world's first interactive digital showroom, taking consumers on an experiential journey towards changing their lives with innovative products and services for clean water and air, quality sleep, and washroom hygiene. One of the highlights is the water filtration station at the Water Care Section. Using white and wooden curved designs, to introduce the notion of "Tree," as water is the "Tree of Life," the source of all life.
Dimensions & Packaging: 2210 sqft
Tags: experience centre, curves, nature, clean, commercial space, digital
Production Technology: The centre uses touch screen projectors showcasing product/company details. Uses flexible installation methods to enable the client to make changes to display contents easily. Flexible electronic devices and TV panels to enable easy and accessible updates of digital content. Lightweight materials to maximise usage of space to allow more wall and floor space for display of physical and digital content.
Design Challenge: The main challenge was to fit 5 different zones into the given space of 2210 sqft. We wanted the centre to appeal to different age groups where there is a fine balance of sophistication appeal and functionality. Hence, each zone was designed to have elements where visitors can engage in interactive activities other than just visual information.
Research: The type of research: As it is a customer experience centre, our primary focus was on incorporating designs and elements that would involve all 3 of the human senses - eyesight, hearing and touch that can help to elevate the client experience during their visit into the centre.

We incorporated curved and flowing designs from the main elements of nature – air and water to reflect the 2 main themes of the customer experience centre
Inspiration: The main concept of the centre revolves around purity, natural and futuristic elements in order to unite and further emphasise Coway's philosophy of living pure together. To correspond to the idea of clean water and air, the colour scheme is mainly white, blue and black. Together with the curved line designs that represents fluidity. Besides, the centre emphasises not only visibility but also other senses to provide visitors with a comprehensive digital experience.
Project Duration: Located in Kuala Lumpur, Malaysia. The project started in October 2020 and complete in April 2021.
Operation Flow: Upon entering the center, you’ll be greeted by a lot of white, bright ambiance, curves, lines and wooden designs. The overall design element conforms to the brand image, clean and sleek. The reception and waiting area features curves and wooden paneling design acting as a strong focal point once you enter. The CEC is divided into 5 areas, including Brand Heritage, Water Care, Air Care, Living Care and the Service Care section. Each section comes with a hybrid of physical and interactive digital features in the center allow customers to understand first-hand on Coway’s products and services.
Team Members: Yie Yee Wong
Alice Dinh
Wei Ling Yee
Image Credits: Photographer: David Yeow