Foodie Aplikasi Pengesyoran Restoran by Tianyi Qi

Foodie Aplikasi Pengesyoran Restoran by Tianyi Qi is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Teknologi Mudah Alih, Aplikasi dan Perisian Competition Category.

GangsaMudah Alih· 2022

Foodie Aplikasi Pengesyoran Restoran

by Tianyi Qi

Client: Tianyi Qi

A' Design Award Gangsa Winner in Mudah Alih Category

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Verified Award Winner

Verify Award Status for #136763

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Colors

The Design

About Foodie Aplikasi Pengesyoran Restoran

Foodie ialah aplikasi mudah alih yang direka untuk membantu orang ramai mencari restoran melalui pengesyoran daripada rakan-rakan. Perkongsian citarasa makanan biasanya berlaku dalam perbualan secara bersemuka, dan Foodie mengalihkan pertukaran maklumat ini ke platform digital untuk digunakan pada bila-bila masa dan di mana-mana sahaja. Skrin Friends memaparkan kemas kini dan senarai yang dicipta oleh rakan-rakan. Skrin My Lists membolehkan pengguna menguruskan restoran yang disimpan dan menapisnya mengikut jenis. Skrin Map pula menyokong carian restoran berhampiran atau di sekitar lokasi pilihan. Foodie dibina untuk peranti iOS.

The Recognition

About the A' Design Award Gangsa

Foodie Aplikasi Pengesyoran Restoran ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Foodie Aplikasi Pengesyoran Restoran diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Foodie Aplikasi Pengesyoran Restoran memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Foodie is a mobile app that aims to leverage the action of sharing personal preference with one's social circle, which happens mostly in offline settings, to a digital platform. This transformation allows this information-sharing process to expand beyond limited scenarios so users can create content and access information whenever and wherever they need it.
Dimensions & Packaging: The app is designed for iOS systems.
Tags: Social, Restaurant, Food, Application, Recommendation
Production Technology: The app requires a strong search engine, map and navigation service, and restaurant database to be functional.
Design Challenge: Why do users use this service when there are already other popular information sources/services existing around? Which was the major challenge I was facing at the beginning stage of the project. The research was designed and planned to answer this question.
Research: I interviewed 10 participants between 20–40, all of them are Yelp or Google users. Participants were asked to arrange the cards with information sources to show how frequently they use and how much they trust each of them. The 3 major research questions are:
1. How and when do people use each information source to find restaurants?
2. What do people trust about each information source?
3. How do people recommend restaurants to their social circle?

The results showed that social circle is the most trusted and the 2nd most used information source when participants are looking for restaurant recommendations. This insight validated the foundation of the project: even though modern technologies have played an important role in helping people find restaurants, people still get recommendations from their friends. From the research, I also learned the requirements participants have on a restaurant's recommendation service and the data gathered from the research was used in persona creation.
Inspiration: As a foodie living in New York City, I have been enjoying using apps like Yelp and Google to find restaurants, especially those that provide ethnic food that I have never tried before. However, I noticed that even though those apps are backed with big data, I trust my friends more in terms of finding restaurants. This experience makes me curious about this totally different mechanism of trust: How might we help people find restaurants from their friends' recommendations?
Project Duration: The project started in August 2019 and finished in January 2020, in New York City.
Operation Flow: On the "Friends" screen, a user will see new updates from their friends, for example, a friend added a new restaurant to their list. They can also explore all the lists created by their friends. To manage restaurants on their own lists, a user can easily navigate to the "My Lists" screen. They can use the filters to easily find the specific types of restaurants on their lists. On the "Map" screen, a user can search for restaurants nearby or around a certain location.
Image Credits: Image #1-5: Tianyi Qi