Type Specimen Alskar Muka Taip by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual Competition Category.
PerakGrafik· 2022
Type Specimen Alskar Muka Taip
by Paul Robb and Moira Bartoloni
Client: S6 Foundry
A' Design Award Perak Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #137088
The Design
About Type Specimen Alskar Muka Taip
Alskar sans ialah muka taip lebar sans serif kontemporari yang elegan dengan kontras tulen geometri gaya yang kuat, melukis pada estetika dan mewakili estetika kontemporari yang berubah-ubah. Spesimen jenis dicetak sebagai akhbar A2 (dilipat dan dihantar sebagai A4) dan mempersembahkan muka taip dengan rasa dan pengalaman moden.
The Recognition
About the A' Design Award Perak
Type Specimen Alskar Muka Taip ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Type Specimen Alskar Muka Taip diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Type Specimen Alskar Muka Taip ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Alskar sans is an elegant contemporary wide sans serif typeface with strong stylistic geometric authentic contrasts, drawing on the aesthetics and representing the shifting contemporary aesthetics. The type specimen was printed as a newspaper A2 (folded and sent as A$) and presents the type face with a modern feel and experience.
- Dimensions & Packaging
- The project was designed in A2 spreads, folded to A4
- Tags
- Font design, Branding, Identity, Type design
- Production Technology
- The final specimen was printed on newspaper stock in CMYK
- Design Challenge
- The challenge was to interpret mainly an architectural movements and design a typeface that would visually feel correct within that genre.
- Research
- We researched the Brutalist movement in both architectural and visual arts.
- Inspiration
- The inspiration for the typeface was to design a character set with a contemporary feel with a strong aesthetic feel of the Brutalist movement. The idea was to develop a versatile font that would give the right visual consistencies to brand ranging from high fashion to artistic communications
- Project Duration
- The type face was developed from September 2021 and release January 2022.
- Operation Flow
- The specimen was sent to existing and potential design customers.
- Team Members
- Paul Henry robb
Moira Bartoloni - Image Credits
- Paul Henry Robb
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