Perak Grafik · 2022
Can You See the Music Identiti Dinamik
- A' Design Award Perak 2022 in Grafik
- CLIENT: Franz Liszt Chamber Orchestra
- Estimated Number of Design Views: 33,208
- Verification code 92D83DDC35 · Verify this award
Colors
About Can You See the Music Identiti Dinamik
Karya yang dicipta untuk Franz Liszt Chamber Orchestra ialah identiti jenama dinamik dipacu muzik yang bertujuan untuk menghidupkan semula penampilan visual orkestra. Penciptanya telah mencipta bahasa muzik alternatif, yang dengannya sebarang melodi boleh divisualisasikan dalam set garis panduan yang ditentukan. Identiti membolehkan setiap ahli orkestra membina logo mereka sendiri yang diperibadikan, berkaitan dengan sekeping repertoir kegemaran mereka. Lebih-lebih lagi, disebabkan aplikasi reka bentuk logo yang dibangunkan tersuai, malah penonton boleh menjadi bahagian aktif dalam proses pembaharuan identiti.
About the A' Design Award Perak
Can You See the Music Identiti Dinamik ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Can You See the Music Identiti Dinamik diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Can You See the Music Identiti Dinamik ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.
Press Kit
- Unique Properties
- This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.
- Tags
- music-driven, dynamic, flexible, identity
- Production Technology
- The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp
- Inspiration
- The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.
- Project Duration
- The new identity was published in February, in Hungary.
