Dr Alva Astronomy Kotak Hadiah by Jiemei Fang and Kang Jiang is a highly esteemed winner of the very prestigious 2022 A' Design Award Gangsa in Reka Bentuk Pembungkusan Competition Category.
GangsaPembungkusan· 2022
Dr Alva Astronomy Kotak Hadiah
Client: Dr Alva
A' Design Award Gangsa Winner in Pembungkusan Category
Verified Award Winner
Verify Award Status for #137326The Design
About Dr Alva Astronomy Kotak Hadiah
Dr Alva Astronomy ialah kotak hadiah yang direka khas untuk Perayaan Pertengahan Musim Luruh, satu perayaan tradisional masyarakat Cina. Kotak ini memuatkan kuih bulan dan sebuah lampu projeksi kecil berbentuk teleskop. Teleskop tersebut boleh dikeluarkan, diletakkan pada bahagian balai cerap kotak, dan diputar untuk memancarkan imej bulan. Reka bentuk ini merujuk kepada adat memandang bulan serta gagasan membawa bulan ke setiap rumah tangga. Kotak hadiah ini diperbuat daripada kadbod dan kertas dengan cetakan serta bahagian pleksiglass, dan berukuran 350 milimeter x 350 milimeter x 550 milimeter.
The Recognition
About the A' Design Award Gangsa
Dr Alva Astronomy Kotak Hadiah ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Dr Alva Astronomy Kotak Hadiah diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Dr Alva Astronomy Kotak Hadiah memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dr Alva Astronomy is a gift box packaging design for the traditional Chinese festival "Mid-Autumn Festival". The gift box conveys the concept of Dr. Alva's courage to explore the ecological balance of the skin. During the Mid-Autumn Festival in China, people have the custom of viewing the moon. The gift box can project the moon, which means bringing the moon into thousands of households.
- Dimensions & Packaging
- 350mmx350mmx550mm
- Tags
- Mid-autumn festival, Gift box, Moon cake gift box, Dr Alva space capsule, Full moon, Moon viewing, Moon
- Production Technology
- Cardboard, Paper, Printing, Projection lamp, Plexiglass,
- Design Challenge
- Box structure, Creative concept, Plexiglass mold opening, Projection lamp printing
- Inspiration
- The Mid-autumn Festival, exploration, moon watching, and keywords are the concepts that Dr Alva wants to convey. We use the spaceship to travel in space and human beings to explore the universe to reflect the spirit of exploration that the brand wants to convey. In the design of the gift box, we use a lamp that can project the moon to reflect bringing the moon into thousands of households to appreciate the moon. The gift box given to customers not only contains moon cakes but also a moon.
- Project Duration
- The project started in Shenzhen in June 2021, completed in Shenzhen in August 2021, and exhibited in Shenzhen in August 2021
- Operation Flow
- Take out the telescope, put it in the observatory, rotate the telescope to project the moon
- Team Members
- Fang Jiemei
Jiang Kang
Wang Xinyu
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