Uncontrolled Love Kempen Publisiti Pameran by Ziyue Hu

Uncontrolled Love Kempen Publisiti Pameran by Ziyue Hu is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Filem, Video dan Animasi Competition Category.

BesiFilem· 2022

Uncontrolled Love Kempen Publisiti Pameran

by Ziyue Hu

Client: Lu Xun Academy of Fine Arts Museum

A' Design Award Besi Winner in Filem Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Uncontrolled Love Kempen Publisiti Pameran

Cinta Tidak Terkawal adalah projek publisiti untuk pameran awam menentang keganasan rumah tangga. Projek ini merangkumi laman web, poster dan video animasi. Pameran ini mempersembahkan kesan negatif keganasan rumah tangga terhadap kanak-kanak melalui peristiwa sebenar dan karya seni. Pengunjung ditunjukkan bagaimana layanan sedemikian boleh membahayakan kesihatan fizikal dan mental kanak-kanak. Warna-warna gelap dan gaya lukisan yang dibangunkan dengan teliti dipilih untuk menjadikan mesej ini jelas dan menarik. Matlamatnya adalah untuk membantu ibu bapa mengenali cara-cara mendidik anak yang membahayakan.

The Recognition

About the A' Design Award Besi

Uncontrolled Love Kempen Publisiti Pameran ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Uncontrolled Love Kempen Publisiti Pameran diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Uncontrolled Love Kempen Publisiti Pameran dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a publicity work for a public exhibition against domestic violence, which includes website design, poster design and animated video publicity.
In this exhibition ,we show the negative effects of domestic violence on children from the perspectives of real events and works of art ，so that visitors can realize how much this kind of education can harm children’s physical and mental health.In order to make parents aware of the wrong way to stop the domestic violence against children.
Dimensions & Packaging: Video size: 1920*1080
Tags: Animated video, web design, exhibition promotion, anti-domestic violence
Design Challenge: The most difficult part of this design activity is how to present the contents of the exhibition to the audience in a more straightforward and appealing way. In terms of color style and pictures, we have chosen deep and appealing content. The style of painting is also the result of many attempts.
Research: What we are studying is different types of domestic violence and the impact of domestic violence on children's development. We collect news materials and related statistics on the Internet to provide conceptual support for our work. Our goal is to change parents' attitude towards children's education, so that parents can reflect on whether they inadvertently hurt their children in the process of education.
Inspiration: We were inspired by all the current events in the news and by our own experiences of domestic violence growing up. Too many children today live in the shadow of domestic violence. Their hearts are weak and incomplete. Parents are always doing harm to their children invisibly. It could be physical violence, apathy or a strong desire to control. Even if sometimes parents just want to vent their worries, what they say unintentionally can have a lifelong negative impact on their children.
Team Members: Designer: Hu Ziyue
Designer: Huang Yuexin
Designer: Mo Zhibo