Reka bentuk ZhenYue Logo dan Identiti Jenama oleh Guangzhou Cheung Ying Design Co. Ltd. ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2022

ZhenYue Logo dan Identiti Jenama

oleh Guangzhou Cheung Ying Design Co. Ltd.

Klien: Guangzhou Cheung Ying Design Co., Ltd.

Pemenang A' Design Award Gangsa dalam Kategori Grafik

13,907

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #137424

Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai ZhenYue Logo dan Identiti Jenama

ZhenYue ialah logo dan identiti jenama yang dicipta untuk peruncit makanan kering. Logo ini menggabungkan bentuk nyiru buluh tradisional dengan corak anyaman. Huruf-huruf nama jenama saling bersilang dan berhubung, sehingga susunannya menyerupai makanan kering yang terkumpul dalam nyiru. Warna oren dipilih sebagai warna jenama bagi menzahirkan seni tradisional dan kehangatan. Identiti ini dilukis dalam format vektor dan digunakan pada bungkusan runcit, gerai jualan, kedai dalam talian dan pengiklanan. Percetakan foil emas dan sablon digunakan pada bahan bercetak.

Pengiktirafan

Mengenai A' Design Award Gangsa

ZhenYue Logo dan Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. ZhenYue Logo dan Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. ZhenYue Logo dan Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: ZhenYue is a dried foods retailer with the aim of restore the essence of food. In order to better empower the new consumption experience of the company and strengthen the stickiness between consumers and the brand, the new brand standard color selects orange, which is conveys the traditional craftsmanship and enthusiastic visual language of the product. Through the visual combination of the new logo and extended graphics, the overall vision brings a strong penetrating power, which is unified and stylish, and further enhances consumer confidence.
Dimensi & Pembungkusan: The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
Tag: Logo, Branding, Packaging, Visual Identity, Graphic Design
Teknologi Pengeluaran: Logo and graphics are adapted in many scenes, such as business card, badge, notebook, gift package, canvas bag, etc. The process involves foil gold, screen printing.
Cabaran Reka Bentuk: The difficulty of the work is that the brand has a wide range of dried foods products, and hundreds of products with design issues such as blurred labels, inconsistent packaging, and visual inconsistency in the overall image. Therefore, the new image upgrade design must be flexible enough to support different audiences and category diversity.
Penyelidikan: In-depth research was conducted on the production process of traditional dried foods. In addition, the understanding and needs of dried foods in the daily life of the city and its people were analyzed. All this makes us clear the direction of brand upgrade. It redefines the essence of the brand, its differentiated attributes, values, the personality archetype of the brand and its main purpose. A design system that simultaneously displays the overall image of the brand and the unique attributes of the product is constructed.
Inspirasi: As one of the characteristic traditional crafts in China, the most significant feature of dried foods is that it is dehydrated by slow drying in the sun. Therefore, in the design of the new brand logo, the traditional bamboo sieve drying form and the weaving process are combined, and the brand name letters "z, h, e, n, y, u, e " are interspersed and linked to each other, so that the arrangement form of each letter makes it look like the collection of different dried foods in the bamboo sifter, which interprets the connotation of the brand name of " ZhenYue ", and brings out the beautiful meaning of " ZhenYue Selection, High-quality Gathering" as a whole.
Tempoh Projek: The project started in June 2020 in Guangzhou and finished in September 2021 in Guangzhou.
Aliran Operasi: The new brand identity is designed for product retail packaging, sales outlets, online stores and advertising.
Ahli Pasukan: Creative Director: Zhiji Dong
Designer: Lu Gu
Kredit Imej: Guangzhou Cheung Ying Design Co., Ltd..