Reka bentuk Hocan Healthy Identiti Korporat oleh Guangzhou Cheung Ying Design Co. Ltd. ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.
GangsaGrafik· 2022
Hocan Healthy Identiti Korporat
oleh Guangzhou Cheung Ying Design Co. Ltd.
Klien: Guangzhou Cheung Ying Design Co., Ltd.
Pemenang A' Design Award Gangsa dalam Kategori Grafik
Pemenang Anugerah Yang Disahkan
Sahkan Status Anugerah untuk #137537Reka Bentuk
Mengenai Hocan Healthy Identiti Korporat
Hocan Healthy ialah identiti korporat yang dicipta untuk jenama produk teknologi kesihatan hidrogen dan oksigen. Logo ini memudahkan molekul hidrogen kepada satu bentuk bulatan yang ringkas. Bentuk positif dan negatif menunjukkan perubahan antara air dan hidrogen, sekali gus mencerminkan bidang jenama tersebut. Warna biru teknologi digunakan sebagai warna utama, digabungkan dengan pemodelan tiga dimensi. Logo ini dapat beralih antara bentuk dua dimensi dan tiga dimensi merentasi pelbagai bahan dan proses, namun tetap kekal mudah dikenali. Sistem visual ini dibina dalam format vektor untuk kegunaan media cetak dan digital.
Pengiktirafan
Mengenai A' Design Award Gangsa
Hocan Healthy Identiti Korporat ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Hocan Healthy Identiti Korporat diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Hocan Healthy Identiti Korporat memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.
Di Sebalik Reka Bentuk
Kit Akhbar
Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.
- Ciri-Ciri Unik
- As a provider of hydrogen and oxygen health technology industry, the upgraded 'Hocan healthy' is concise, modern and full of technology in the overall visual effect. With the increasing role of three-dimensional dynamic aesthetics in conveying brand personality, not only does the logo become an image symbol of the coexistence of business and art, which highlights the brand personality, but also is more suitable for digital communication, and invisibly outputs a deeper brand awareness.
- Dimensi & Pembungkusan
- The logo and visual system are designed in vector format to make it suitable for different sizes of digital and printed media. In order to prevent the mis-production of any items, we have prepared a comprehensive brand logo guidelines manual.
- Tag
- Logo, Branding, Visual Identity, Graphic Design, Interior Design
- Teknologi Pengeluaran
- To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior space.
- Cabaran Reka Bentuk
- The most challenging part of this project was to find a suitable design language to effectively visualize abstract ideas and interpret the temperament and connotation of the brand.
- Penyelidikan
- According to analysis, most of the brands in the same field are showing signs of disorder, slowness and weakness, and lack of brand awareness. Therefore, Hocan healthy has ushered in a comprehensive upgrade, and the new visual identity presents a three-dimensional form, establishing a strong visual anchor to describe the brand's belief in innovation and bringing consumers a modern and fresh visual experience.
- Inspirasi
- Hocan healthy mainly develops intelligent technology products around 'hydrogen drinking water, hydrogen breathing and hydrogen health care'. In the design of the logo, we summarized the 'hydrogen molecule' into a more focused circle, showing the change process between water and hydrogen in the form of positive and negative shapes, and skillfully expressing the industrial features of the brand. Boldly use technology blue as the main color, and cooperate with three-dimensional modeling to make it significantly different from similar brands and increase consumer attention.
- Tempoh Projek
- The project started in April 2021 in Guangzhou and finished in October 2021 in Guangzhou, and was exhibited in November 2021 in Guangzhou.
- Aliran Operasi
- The design creates a unified brand image system. Whether it is in the early stage, the design process, and the implementation, the brand spirit can run through, and it is inseparable from the strongest cooperation between design and craftsmanship. The new logo can continuously switch between two-dimensional and three-dimensional in terms of changes in different materials and processes, but it always remains recognizable. Its flexible three-dimensional shape is full of vitality and possibility.
- Ahli Pasukan
- Creative Director: Zhiji Dong
Designer: Lu Gu
Ditaja
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