Amplifying Identity Reka Bentuk Dalaman Pejabat by DB and B Pte Ltd

Amplifying Identity Reka Bentuk Dalaman Pejabat by DB and B Pte Ltd is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Reka Bentuk Ruang Dalaman dan Pameran Competition Category.

PerakDalaman· 2022

Amplifying Identity Reka Bentuk Dalaman Pejabat

by DB and B Pte Ltd

Client: DB&B Pte Ltd

A' Design Award Perak Winner in Dalaman Category

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Verified Award Winner
Verify Award Status for #137777

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Colors

The Design

About Amplifying Identity Reka Bentuk Dalaman Pejabat

Amplifying Identity ialah reka bentuk dalaman pejabat yang terletak di Asia Square, Singapura. Ruang kerja ini merentangi tiga tingkat dan meliputi keluasan keseluruhan 9,300 meter persegi. Lima puluh tapak kerjasama dan lima bilik mesyuarat besar diagihkan merentasi setiap tingkat untuk menyokong kaedah kerja yang fleksibel dan hibrid. Grafik persekitaran yang direka khas digunakan pada koridor dan ruang dinding untuk mempersembahkan budaya syarikat, prinsip kepimpinan dan sejarahnya. Permaidani yang diperbuat daripada bahan mampan, cat sebatian organik meruap rendah dan pencahayaan berzon digunakan untuk mengehadkan kesan terhadap alam sekitar.

The Recognition

About the A' Design Award Perak

Amplifying Identity Reka Bentuk Dalaman Pejabat ialah pemenang A' Design Award Perak, pengiktirafan yang sangat berprestij yang dianugerahkan kepada reka bentuk bertaraf tinggi, indah dan mengagumkan. Pemenang Perak ialah karya yang amat cemerlang dan sangat kreatif yang menggambarkan kepakaran, bakat dan ketajaman fikiran yang luar biasa pereka bentuknya. Amplifying Identity Reka Bentuk Dalaman Pejabat diharapkan menjadi karya yang menakjubkan, contoh teladan, sangat profesional dan sangat inovatif. Reka bentuk pemenang A' Design Award Perak ini ialah ciptaan yang sangat ketara dan dikagumi yang memberi manfaat kepada dan memajukan batas seni, sains, reka bentuk dan teknologi. Amplifying Identity Reka Bentuk Dalaman Pejabat ialah ciptaan yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif dan mencetuskan rasa hairan serta kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Tech-giant Amazon scales up their presence in Singapore through a new office spanning three floors at Asia Square. To support flexible and hybrid working arrangements, a total of fifty collaboration spots and five large meeting rooms are scattered throughout the office for discussions of various nature. Bespoke environmental graphics are also thoughtfully created and featured on wall spaces to advocate Amazon's brand culture and create a sense of identity.
Dimensions & Packaging: This project spans across 3 levels, with a total area of 9,300 square meters in size.
Tags: Hybrid, Innovative, Collaborative, Agile, Sustainable, ESG, Environmental Graphics, Brand Culture, Brand Identity
Production Technology: Adopting environmentally-friendly materials for the design was one of the key goals of our design team. Thoughtful selection of carpets made from sustainable material, use of low VOC paint, recycling bins placed around the office, and zoned lighting for energy efficiency, all in line with Amazon’s sustainability efforts around the world.
Design Challenge: One of the key design elements in this space was the heavy use of environmental wall graphics - a creative use of wall spaces to add character to corridors and office spaces. For most collaboration hubs scattered throughout the office, our design team created unique graphics to advocate the brand and create a sense of identity. Alternatively, these wall graphics are used to inject fun and interaction - scrabble, chess, snake and ladder boards and spin the wheel all cleverly mounted on the walls.
Research: With a detailed design brief from Amazon, our design team understood their office footprint to propose initial layout plans. This was further evaluated by the respective business units in Amazon to ensure it meets the daily operational needs of the users.
Digging deep into understanding Amazon's brand culture was a key step to formulating the design concept. Their leadership principles, history, iconic mascots and branding elements are purposefully injected into the space to maximize their brand expression opportunity within their physical facilities.
Inspiration: Inspired by their strong brand identity, the new Amazon office is designed to reflect their company essence and create a shared sense of purpose and community. Internal corridors are cladded with environmental graphics that narrate their leadership principles as well as a journey through their history. Collaboration hubs and touchdown spaces are scattered throughout the floorplate to empower employees to choose where they want to work depending on their task on hand.
Project Duration: The project started in February 2021, and was completed in July 2021 at Asia Square, Singapore.
Team Members: Ricardo Celis
Victor Wong
Image Credits: All photos credited to media source: https://mothership.sg/2021/10/amazon-new-office/