Avant Modern Cuisine Identiti Jenama oleh Jiawei Wu

Reka bentuk Avant Modern Cuisine Identiti Jenama oleh Jiawei Wu ialah pemenang yang sangat dihormati bagi 2022 A' Design Award Gangsa yang amat berprestij dalam Kategori Pertandingan Reka Bentuk Grafik, Ilustrasi dan Komunikasi Visual.

GangsaGrafik· 2022

Avant Modern Cuisine Identiti Jenama

oleh Jiawei Wu

Klien: Jiawei Wu Design

Pemenang A' Design Award Gangsa dalam Kategori Grafik

15,986

Pemenang Anugerah Yang Disahkan

Sahkan Status Anugerah untuk #137847

Lawati Laman Lihat di A' Design Award Siaran Akhbar Lencana Anugerah

Warna

Reka Bentuk

Mengenai Avant Modern Cuisine Identiti Jenama

Avant adalah restoran hidangan mewah yang terletak di China. Konsep penjenamaan ini menggunakan pengalaman luar negara pemilik untuk menawarkan pelanggan kenangan unik seolah-olah mereka telah mengembara. Bermula dengan menu yang direka menyerupai pasport. Selepas setiap hidangan, pelanggan akan menerima tiket khas yang direka berdasarkan inspirasi khusus di sebalik setiap hidangan dan kenangan dari pelbagai bandar. Pengalaman bersantap ini menjadi sangat popular apabila perjalanan terhenti akibat pandemik Covid.

Pengiktirafan

Mengenai A' Design Award Gangsa

Avant Modern Cuisine Identiti Jenama ialah pemenang A' Design Award Gangsa, pengiktirafan yang amat berprestij yang dianugerahkan kepada reka bentuk cemerlang yang dicirikan oleh kreativiti, kecerdikan dan ketajaman fikiran. Pemenang Gangsa ialah artifak yang amat mahir dan sangat kreatif yang membuktikan pengalaman luas, imaginasi dan akal budi pereka bentuknya. Avant Modern Cuisine Identiti Jenama diharapkan menjadi objek yang sangat dihargai, dikagumi dan disayangi, sangat profesional dan inovatif. Reka bentuk pemenang A' Design Award Gangsa ini merangkumi amalan terbaik dalam seni, sains, reka bentuk dan teknologi, dan cemerlang dalam perhatiannya terhadap butiran. Avant Modern Cuisine Identiti Jenama memenuhi keperluan dengan indah, menyentuh keinginan, memikat perasaan dan menarik rasa ingin tahu.

Di Sebalik Reka Bentuk

Kit Akhbar

Kredit, ahli pasukan dan butiran teknikal yang disediakan oleh pereka.

Ciri-Ciri Unik: The branding concept utilizes the owners' overseas experience to offer diners unique memories that they have gone on a journey, starting with the menu which is designed to resemble a passport. After the meal, customers are given a customized ticket that was designed based on the inspiration behind the dish and a memory from the city. The branding project for Avant gained the love of customers during the COVID-19 pandemic when traveling was halted.
Dimensi & Pembungkusan: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The branding items’ final design were submitted in both RGB and CMYK color variants for printing and social media marketing.
Tag: Brand Identity, Logo, Visual Identity, Art Direction, Food, Restaurant, Fine-dining,
Teknologi Pengeluaran: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media.
Cabaran Reka Bentuk: A market oversaturated with restaurants were the main challenges for Avant. The design needs to bring an innovative experience of novel cuisine that has to express storytelling, innovation, and connection to end customers and create an emotional bonding.
Penyelidikan: The objective starts from brand experience, brand personality and character definition, target audience. Avant is an elegant, modern and creative friend. Thorough research of the avant history and cuisine made process is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on Avant Branding Design due to its genuine quality of heavy user/customer interaction.
Inspirasi: The owners of the Avant are two young Chinese chefs who had the global experience of studying and living in different countries. The restaurant combines techniques from various regions of the world with local ingredients and traditional Chinese cuisine. From the moment they step into Avant to their departure, customers are immersed in a delightful journey through the modern and elegant branding identity modeled after the owners' journeys.
Tempoh Projek: The project started in July 2020 in China and finished in March 2021.
Aliran Operasi: Avant restaurant is a fine-dining restaurant located in Shenzhen, China and has become famous locally and throughout the country. It offers a creative and seasonal menu for people. Different layout templates and content banners were also created by combining the seasonal ingredients of the customer's destination. Upon the completion of the meal, customers are given a customized ticket that was designed based on the inspirations behind the dishes and memories from the city.
Ahli Pasukan: Jiawei Wu
Kredit Imej: Jiawei Wu_Designer
Guanzhong Qiu_Photographer