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Puzzle Fungsi Utama: Pembungkusan Botol Air by Yunnan Technology and Businesss University

Puzzle Fungsi Utama: Pembungkusan Botol Air by Yunnan Technology and Businesss University is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Reka Bentuk Pembungkusan Competition Category.


BesiPembungkusan· 2022

Puzzle Fungsi Utama: Pembungkusan Botol Air

by Yunnan Technology and Businesss University

Client: Yunnan Tech & Besiness University

A' Design Award Besi Winner in Pembungkusan Category

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The Design

About Puzzle Fungsi Utama: Pembungkusan Botol Air

Teks Buku: Puzzle ialah reka bentuk pembungkusan untuk air botol yang diedarkan di sebuah kampus universiti. Label ini mempersembahkan grafik labirin yang dibina daripada elemen alat pembelajaran seperti pen, dakwat, kompas, pisau pen, paku tekan dan pen jarum. Ilusi ruang paradoks dan bentuk 2.5D memberikan kedalaman kepada corak tersebut. Label ini diperbuat daripada bahan PET dan dicetak dalam empat warna, manakala tarikh dicetak menggunakan laser. Pembungkusan ini ditawarkan dalam tujuh warna, setiap satu membawa satu aksara Cina, supaya apabila tujuh botol diletakkan bersama, ia membentuk frasa "temui diri yang lebih baik".

The Recognition

About the A' Design Award Besi

Puzzle Fungsi Utama: Pembungkusan Botol Air ialah pemenang A' Design Award Besi, pengiktirafan yang berprestij yang dianugerahkan kepada reka bentuk yang baik yang memenuhi keperluan profesional dan industri yang dijangka daripada ciptaan yang direka dengan baik. Pemenang Besi menunjukkan kemahiran yang besar, kepakaran yang tinggi, kefahaman pakar dan keupayaan kreatif penciptanya. Puzzle Fungsi Utama: Pembungkusan Botol Air diharapkan menjadi ciptaan yang sangat dihargai, dikagumi dan disayangi yang praktikal dan inovatif. Reka bentuk pemenang A' Design Award Besi ini menyepadukan amalan terbaik industri dan mempunyai ciri teknikal yang kompeten yang dikaitkan dengan kepakaran dan bakat. Puzzle Fungsi Utama: Pembungkusan Botol Air dihormati kerana ketelitiannya dan direka untuk memberikan peningkatan kualiti hidup yang membantu menjadikan dunia tempat yang lebih baik.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Searching - departure - journey - frustration - choice - encounter, is the "meet a better self" must go through the process, this design extracts pen, ink, compass, pen knife, pushpin, needle pen and other learning tools elements, the use of contradictory space illusion techniques and 2.5D form to present the maze graphic, this form of expression reflects the unique campus attributes.
Dimensions & Packaging
Width 60mm x Length 60mm x Height 180mm
Tags
Bottled water, Paradoxical space, Illusion, Maze graphics, School
Production Technology
The label is made of PET material, the pattern is printed in four colors of ink, and the date label is laser printed.
Design Challenge
The visual representation of abstract ideas is a richly adjusted part of the entire design process.
Research
This design integrates the "Meet Better Yourself" school philosophy into the packaging of water, so that students can understand the school's philosophy when drinking the bottled water, stimulate students' motivation to learn, and improve the school's brand promotion.
Inspiration
Brand publicity and promotion need a good carrier. Bottled water is used in schools very largely, and the design team uses this carrier to make the concept of "meet a better self" spread even better.
Project Duration
The project started in September 2021 in Kunming and finished in March 2022 in Kunming
Operation Flow
The package is available in 7 colors, each with a separate Chinese, and when the 7 color bottles are together, they can be combined into the phrase "Meet a Better Self."
Team Members
Li Yuanyuan
Liu Kaiyi
Lin Hai
Image Credits
Image #1: Illustrator Liu Kaiyi, Bottle, 2021.

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